Blooloop provide industry news and directory information to the attractions and amusement park industries. Their news gathering and content is highly regarded in the sector and they are broadly regarded as the pre-eminent source of information by professionals in those markets.
The previous Blooloop site was the subject of a comprehensive 2 day SEO review by us over a year ago. This report found much that could be improved and, based on those recommendations, we were commissioned to design and build a new site.
The new site is lightening fast due to a design that uses minimal graphical elements besides images in the content. This contrasts with the previous site homepage which took over a minute to load. The website CMS makes it easy for multiple content writers to add articles, news, press releases and other media in a presentable way. The site is also optimised so that content from the site will be reported by the Google News Service.
The site contains a comprehensive company directory allowing companies in the industry to register and showcase their work - this has proved to be very popular and effective for those companies in attracting new clients. A highly flexible advertising module allows Blooloop to place IAB standard commercials on areas of the site. These can be tailored to appear against articles of specific interests.
Migration of such a large amount of existing content from a site that was already performing well in search results required careful planning and testing to ensure that no search engine ranking or data was lost. We carefully analysed the data from the old site and did several test import runs prior to writing a final import routine, including creation of 301 redirects to inform Google of the changes to the site's content locations.
We continue to work with Blooloop on developing and promoting the site.
The team at morphsites have been a tremendous help throughout the process of redesigning our website.
They have been thorough, always responsive and diligent in their development and design, and we really feel they have gone the extra mile to not only deliver an outstanding website but also to really understand our work and how they can help us as a business.