Figgy's are purveyors of their very own, luxury handmade figgy puddings, a traditional festive treat. Handmade from locally sourced, high quality ingredients, these amazing puds have won numerous awards and medals.
We met Jo Evans, head pudding maker, at the 2012 Exeter Festival of South West Food & Drink. She was looking to improve on the existing Figgy's website, which had largely been coded and tweaked in house. While the site had performed admirably for several years, it was time to update to something with a more streamlined and user-friendly purchasing process to allow for the expected increase in demand for the company's products.
After discussing requirements, we came up with a specification to meet the needs to the business and its customers. This involved developing the website with a responsive design, to ensure users got a great experience on every device.
In addition, a very specific and slightly unusual requirement was the need to deliver to multiple delivery addresses in one order. When you think about it, christmas puddings are often bought as gifts and it seemed frustrating to insist While it is common to develop an ecommerce site to have a delivery address different from that of the billing address, allowing for many different delivery addresses in one order presented more of a challenge, both in terms of coding logic and a user interface design that was logical and intuitive. After some careful consideration and extensive user testing, we came up with a solution that has been well received, particularly amongst the company's older demographic.
Integration with Barclaycard's new ePDQ payment gateway system was also provided.
Before launching the site, we also ensure we put in place the neccessary 301 redirects to ensure that any users attempting to visit a page on the old site were seamlessly redirected to the new to prevent loss of business.
Within a day of the site launching, orders have jumped noticebly - a trend we expect to continue.
morphsites have been great to work with on the development of our new website. From the very beginning they took time to understand our requirements, and built a site that matched our needs perfectly. Their system is extremely adaptable, and they have fantastic in-house expertise. They were easy to work with, quick to respond to queries, and seemed to have a genuine interest in helping our business develop online.
They have excellent technical expertise, but are also very knowledgeable about online marketing, search engine optimisation and mobile technology. Now our new website has been launched, I hope to continue working with morphsites to ensure we stay ahead of the game.
They also make great coffee!