Barnscroft of Devon supply natural homeware products, such as sheepskin and cowhide rugs, cushions and other furnishings from their HQ in Devon.
Up until now, sales had been driven through online marketplaces such as eBay and Amazon, but Steve Upperton, the MD of Barnscroft, recgonised it was essential to develop a dedicated eCommerce site for the business.
Selling products through online marketplaces such as eBay and Amazon have many distinct advantages when entering the online arena. The sites make it easy to promote your products to a global audience with minimal costs and setup time.
However, many of our customers have found that over time, the selling costs associated with these channels become significant, eroding margin. In addition, the very thing that makes these marketplaces attractive to begin with can become an issue - efforts to make your products stand out from the crowd can become more challenging, particularly if cheap alternatives sourced in the far east appear to offer better value for money. It is also difficult to establish a strong brand identity and your USPs as most of the time, you are competing on price.
Barnscroft's website is built on our simple yet powerful morphcms ecommerce platform, which has a proven track record both in terms of it's user friendliness and sales results. The site includes many features designed to make the purchasing process as simple as possible.
The bespoke design is responsive, dynamically adjusting to the dimensions of the device being used, allowing for a great user experience on desktop, tablet or phone. As many of us now browse and purchase using an iPad on the sofa, this was a natural approach to take when design the site.
We needed a website that was both simple to use but also inspired customers to make use of the wonderful natural materials of Sheepskin and Cowhide in their homes, I am delighted with the results which I truly believe will help us develop into the leading company in the natural interior products market.
We are very aware that people want to browse on their mobiles and tablets as well as on traditional computers so it was vital that the Website looked great on any screen size. morphsites have done a great job of making sure our wonderful Cowhides and Sheepskins are easily found and viewed on any size screen.