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Planning a website or digital project starts with a Discovery

Discovery: where every digital strategy begins

Every strong digital project starts with one thing: understanding the problem. Discovery is where that happens. It's the structured process we use to learn about your business, define what success looks like, and map the most effective route to get there.

Senior project manager points at laptop during a feedback session with other colleagues.

Where does a digital project really begin?

Clients often approach us asking for a new website, a customer portal, or an e-commerce platform. But those things are the outcome of Discovery, not the start. The real starting point is uncovering the challenges you want to solve, the systems that hold you back, and the opportunities that could move your business forward.

That is why Discovery sits at the heart of how we work. It is what allows us to avoid guesswork, prevent costly mistakes, and build something that genuinely works for your customers and your team.

The managing director, studio manager and creative director catchup outside. All are sitting around a bench table on a sunny deck, smiling.

What Discovery is (and is not)

Discovery is a deep, collaborative phase at the beginning of a digital project. It is part research, part workshop, and part technical planning.

Together we identify the problems, explore the options, and define a clear digital plan that leads to the right website, web app, e-commerce system, or digital marketing strategy.

It's not a box-ticking exercise. It is not about making things look pretty. And it is not for those who just want a brochure website or a quick refresh.

Discovery is for

  • Businesses that know they have challenges and want to solve them
  • Teams ready to invest time in workshops and collaboration
  • Companies that value digital strategy and operational improvement
  • Owner-led or founder-driven organisations that want measurable outcomes

Discovery is NOT for

  • Businesses that only want a website that “looks better”
  • Teams that want to skip straight to design
  • Those treating a website as a cost, not an investment
  • Decision makers who cannot define what success means

What happens in a Discovery?

Discovery output

The outcome is a technical and strategic roadmap. It defines priorities, budgets, and feasibility, giving you a solid foundation for any future development or marketing.

Some clients use that roadmap to move forward with us. Others use it to brief internal teams or other partners. Either way, Discovery leaves you with clarity and direction.

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Why Discovery Matters

When you skip Discovery, you risk building the wrong thing, solving the wrong problem, or spending more than you need to.

When you do it properly, you gain insight, alignment, and confidence in your next steps.

It helps everyone understand and agree:

  • your business model
  • your market position
  • your internal systems
  • your customers’ motivations
  • and what digital success should look like

This is where good projects become great.

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The human side of Discovery

Digital tools play their part, but Discovery relies on human understanding, listening, questioning, reasoning, and applying wisdom where it counts.

We use data and AI where it helps us be efficient, but the heavy thinking, the insight, and the understanding come from people.

We listen. We question. We challenge assumptions.
And we use human judgement to make sure digital decisions make sense for your business, your customers, and your market.

Digital thinking, human validated.

What Type of Discovery is Right for you?

We tailor Discovery to match the scale and goals of each project, but broadly there are three levels, depending on your requirements:

successful UK SEO agency

Growth

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laravel developer

Technical

Explore a Technical Discovery
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Deep Dive

Plan a deep dive
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Nano

Speak to us about your business

What you receive

The deliverables vary depending on which Discovery you need.

Every Discovery includes a strategic report detailing your goals, insights, high-fidelity sitemap and recommendations.

From there, additional outputs may include:

  • a roadmap outlining key milestones and priorities
  • key page wireframes or functionality prorotypes
  • user journey maps
  • competitive research and search visibility audits
  • integration planning and technical specifications

Each Discovery is scoped so you get what you need, no more and no less.

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Who benefits most

Discovery works best for companies that:

  • have a strong product or service but struggle to express their value
  • need to improve sales, leads, or operational efficiency through digital tools
  • are planning a rebrand or market repositioning
  • need confidence before committing to a large digital investment

It is especially effective for businesses where decision-makers are still actively involved and want a meaningful return on their digital spend.

See how Discovery has helped businesses like yours define their digital strategy and move forward with confidence

Development - Custom Legal Case Management Software

morphsites created Chambers 365, a custom-integrated Office 365 and Xero-enabled diary system. It helped TBG increase their caseload by 400%

Customer Ordering Portal with ERP Integration - Legend

We built a lead generation, dealer onboarding, quotations and ordering platform for a global brand looking to scale at pace - the results have exceeded expectations.

Driving change in construction: Surecav’s journey to success

How do you get architects and construction professionals to change to more eco-friendly and efficient building materials? With an informative and easy to use website.

E-Commerce - SaaS Product Catalogue for PenCarrie

We collaborated with PenCarrie, one of our long-standing clients to create customised software that enables their customers to set up a tailored catalogue site of their own.

PenCarrie supply a range of plain clothing, like these white t-shirts to the garment decorating industry

E-Commerce - Steve Bristow Furniture

Discover how morphsites helped Steve Bristow Masonry consistently exceed sales targets, reach high-end buyers, and become a leading player in the luxury stone furniture market.

Lead Generation - Gregory Distribution

Gregory already had the scale and track record. What they needed was a brand and website that could speak clearly to the right audience and convert them.

Gregory Distribution used morphsites to build their new Digital Strategy and Website

What does a Discovery cost?

Costs vary depending on the project’s scope. Nano Discoveries are designed for smaller businesses, while technical and full projects scale to suit complex requirements.

Prices start from £5,000.

How long does it take?

Typically between 4 and 6 weeks after completion of workshop sessions, depending on how much research or workshop time is required.

What do I get at the end?

At minimum, a strategic report detailing your goals, insights, sitemap and recommendations. Depending on your Discovery type, you may also receive a roadmap, wireframes, user journeys, competitor research, or technical documentation.

Do I need to visit your offices?

We prefer to meet face to face. Discovery is about people, and meeting in person helps us understand your business better.

You can come to our offices in Somerset, UK, or we can come to you, wherever you are in the world*. In many cases, visiting your site gives us valuable context about how your business operates.

*Additional travel costs may apply.

Can I use the output to brief another agency?

Yes. Discovery gives you an independent strategy and specification. You own the results and can use them however you choose.

Does Discovery include brand strategy and visual identity?

No. Discovery focuses on digital strategy — understanding your business, mapping user journeys, defining technical requirements, and planning how your website or platform will perform.

We work with a trusted group of brand partners to deliver brand strategy and visual identity work where needed, and we coordinate closely with them during the process.

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