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Insights on strategy, websites, UX, and digital growth

Jargon-free, experience-backed insights to guide your digital decisions.

Why website maintenance matters - prevention is better than cure
5 mins
Prevention is better than cure: why website maintenance matters

Prevention is cheaper than cure in almost every area of life and websites are no exception. In this article we explore why website maintenance is essential, what can go wrong if it’s neglected, and how proactive support keeps your site performing at its best

By Tom Savage

Support and Maintenance
Minimal sitemap illustration showing homepage and subpages ending in stop signs, representing failed UX planning
6 mins
Planning a Website or Digital Project? Here’s What to Do First

Before investing in a new website or digital marketing, make sure you’re building the right thing. This article explains the value of strategy, UX, and technical planning through the lens of a well-known brand that skipped discovery and paid the price.

By Pete Fairburn

Custom Development

More articles

Can AI replace web developers? A robot ponders this question while looking sad.
7 mins
Can AI replace your development team?

AI can write code, but should it build your entire platform? Discover the hidden risks of replacing your development team with AI and how to use it safely.

By Pete Fairburn

Custom Development
Visual graphic featuring a bold “10X” to represent the return on investment from choosing a custom website over a cheaper template solution.
6 mins
Why one client spent 10x more on a custom website and never looked back

A true story of why one client chose a bespoke website over a cheaper off-the-shelf option and how that decision paid for itself many times over. If you’re weighing up custom vs. template, this one’s for you.

By Pete Fairburn

Custom Development
Business website offline due to lack of maintenance - importance of website support services for uptime and reliability
6 mins
"It’s Fine" and Other Famous Last Words: Why Website Maintenance Isn’t Optional

"It's fine"...until your website gets hacked, your leads vanish into the void, or your developer goes AWOL. In this insight, we unpack why ongoing support isn’t just tech hygiene, it’s business insurance.

By Tom Savage

Support and Maintenance
5 mins
Why We Don’t Respond to RFPs (And How to Choose a Web Design Agency That Actually Delivers)

We were recently asked to review a tender from a local authority. Dozens of pages of requirements, audits, and paperwork, all defining a solution before any real understanding of the problem.

By Pete Fairburn

Custom Development
How do you track leads from a website into your CRM to see what converts?
6 mins
Why Tracking Conversion Value is Crucial for Marketing Success in 2025

Find out how value based conversion tracking works, what you can do to set it up, and why you should be doing so to get the best out of your digital advertising.

Black and white profile picture

By Dan Drummond

Oracle NetSuite ERP Logo - how to integrate Netsuite with your website
9 mins
Oracle NetSuite E-commerce Integration - What You Need to Know

NetSuite is a powerful, expensive, and tricky beast. There can be a lot of advantages to having this ERP communicate with your e-commerce website, but the path is fraught with challenges and different options. What is right for your business depends on multiple factors. Here we try and sum up the options open to you in plain English.

By Pete Fairburn

Custom Development
What to do if Paid Ads aren't generating leads
5 mins
Why Your Paid Ad Campaigns Might Be Failing—and How to Fix Them

If you've tried paid ads and the results have been less than stellar, don't give up. This article digs into the reasons they can fail and what to do about it.

Black and white profile picture

By Dan Drummond

10 mins
How to write high-ranking content Google will love

If you want to gain more site traffic, generate quality leads, and convert your audience, you’re in the right place. And it all begins with your content.

Black and white profile picture

By Dan Drummond

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