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Insights on strategy, websites, UX, and digital growth

Jargon-free, experience-backed insights to guide your digital decisions.

Statamic logo
7 mins
What is Statamic CMS - and why we use it

There's lots of different CMS products out there. Statamic may not be that well known... yet. But here's why we use it and the benefits it can bring to your business

Black and white image headshot - greg

By Greg Pankiewicz

Social media icons
7 mins
Everything (well, 5 things) you ever wanted to know about Facebook advertising

What are Facebook ads? Are they really worth it? Aren't they what all the cool kids are doing?

Black and white image headshot - greg

By Greg Pankiewicz

More articles

Shopify logo
6 mins
When to choose a Shopify website

When you decide to have a new site built, one of your first questions is, 'What platform shall I use?' There are plenty of 'out the box' products out there, and one of the most popular is Shopify, particularly if you want to sell online (the clues in the name). So, when is Shopify a good choice for your business, and when isn't it?

Black and white image headshot - greg

By Greg Pankiewicz

Person holding a mug
6 mins
The secret to successful PPC campaigns and PPC management

Why PPC might not have worked for you in the past and what you can do about it.

By Pete Fairburn

Ice lolly
7 mins
How to estimate the cost of your PPC campaigns

Unless you want to lose your lolly or fancy a flutter, read this before making an expensive mistake

By Pete Fairburn

laptop showing Google homepage
9 mins
What is a SERP? What does SERP mean?

What are SERPs? How do they work? Find out more about something you probably use every day.

Black and white image headshot - greg

By Greg Pankiewicz

Person looking at documents
6 mins
Why keyword planning is critical for a successful PPC campaign

If you don't think you need to invest some time into keyword planning for your online ads, read this now.

By Pete Fairburn

Tools
7 mins
Tools for keyword and budget research

Don't expect a good result when you've used the wrong tool. Or the right tool wrong.

By Pete Fairburn

computer screen full of coding
16 mins
Top 5 website building tips

Building a well-performing website is not as easy as you think. Read my top five considerations to help you along

Sunrise/Sunset
7 mins
Five things you need to know about the looming Magento support deadline

If you don't think you need to invest some time into keyword planing for your online ads, read this now.

By Pete Fairburn

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