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Line drawing of Whac-A-Mole game, illustrating how gains from using AI in one area, can erode value elsewhere
7 mins
AI: Just because you can, doesn't mean you should

Many businesses are using AI to chase productivity gains, often at the expense of effective creativity and strategic thinking. This article examines why speed alone is a poor measure of success, and where AI should and should not be used if you want better outcomes.

By Pete Fairburn
2 mins
An award-winning Digital Agency...almost

morphsites has been nominated for prestigious TechBehemoth awards! We need your help to win.

By Pete Fairburn

More articles

workshop group gathered around monitor displaying project designs
8 mins
What does web design entail and why does it matter?

What is involved with a design project and how do you get the most of your new website? Find out more about the key stages and what's really important.
Shopify logo
6 mins
When to choose a Shopify website

When you decide to have a new site built, one of your first questions is, 'What platform shall I use?' There are plenty of 'out the box' products out there, and one of the most popular is Shopify, particularly if you want to sell online (the clues in the name). So, when is Shopify a good choice for your business, and when isn't it?

Black and white image headshot - greg

By Greg Pankiewicz
Person holding a mug
6 mins
The secret to successful PPC campaigns and PPC management

Why PPC might not have worked for you in the past and what you can do about it.

By Pete Fairburn
Ice lolly
7 mins
How to estimate the cost of your PPC campaigns

Unless you want to lose your lolly or fancy a flutter, read this before making an expensive mistake

By Pete Fairburn
laptop showing Google homepage
9 mins
What is a SERP? What does SERP mean?

What are SERPs? How do they work? Find out more about something you probably use every day.

Black and white image headshot - greg

By Greg Pankiewicz
Person looking at documents
6 mins
Why keyword planning is critical for a successful PPC campaign

If you don't think you need to invest some time into keyword planning for your online ads, read this now.

By Pete Fairburn
Tools
7 mins
Tools for keyword and budget research

Don't expect a good result when you've used the wrong tool. Or the right tool wrong.

By Pete Fairburn
computer screen full of coding
16 mins
Top 5 website building tips

Building a well-performing website is not as easy as you think. Read my top five considerations to help you along

I need help with…

A new website Custom Development Design and branding E-commerce Getting more traffic Increasing revenue Online advertising Support and Maintenance

Featured articles

Line illustration of a ravine separating ad messaging from landing page messaging, with money falling into the gap, representing how misalignment between ads and landing pages leads to wasted PPC spend. PPC Frustrations Part 2 - Why do Google Ads get clicks but still fail to convert? Google Ads can generate great enquiries and potential customers, but if they are not properly and consistently followed up, you will have an expensive leaking lead bucket PPC Frustrations Part 3 - Why don’t Google Ads leads turn into customers? Google Ads campaigns often fail due to weak strategic foundations rather than the ads themselves. PPC Frustrations Part 1 - Why Google Ads often fail before the first ad even runs The hidden cost of indecision A digital discovery can unearth massive value in a business Finding the extraordinary in the ordinary Before you build, find out if you should Simple black and white drawing showing a magnifying glass revealing the real issue among many blurred ones, symbolising effective website planning, discovery workshops, and digital problem solving. Are you solving the right problem? How do you stand out in a world of AI slop and clutter? More signal, less noise An AI robot doing all manner of creative and digital work. Do businesses need Digital and Creative agencies in the era of AI? Do you still need an agency in 2025 or can AI do it all? Line drawing of a modern search engine results page showing AI-generated answers, organic listings, video and image results, paid ads, and icons for tools like ChatGPT and Gemini. Is AI changing how we should plan websites and marketing strategies? Minimal sitemap illustration showing homepage and subpages ending in stop signs, representing failed UX planning Planning a Website or Digital Project? Here’s What to Do First. Can AI replace web developers? A robot ponders this question while looking sad. Can AI replace your development team? Visual graphic featuring a bold “10X” to represent the return on investment from choosing a custom website over a cheaper template solution. Why one client spent 10x more on a custom website and never looked back How do you track leads from a website into your CRM to see what converts? Why Tracking Conversion Value is Crucial for Marketing Success in 2025

Need expert advice?

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