Insights on strategy, websites, UX, and digital growth

Name: morphsites
Address: The Undercroft, Eaglewood Park, Ilminster, Somerset, TA19 9DQ, United Kingdom
Telephone: 01460 984284

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Simple black and white drawing showing a magnifying glass revealing the real issue among many blurred ones, symbolising effective website planning, discovery workshops, and digital problem solving.

09 October 2025 4 mins

Are you solving the right problem?

Before you jump into designing, coding, or marketing, ask this: have you defined the problem clearly enough? Too many projects start with a solution in search of a problem. This piece explores why defining the real issue first can transform the outcome of any digital project.

By Pete Fairburn

Custom Development

Minimal sitemap illustration showing homepage and subpages ending in stop signs, representing failed UX planning

06 August 2025 6 mins

Planning a Website or Digital Project? Here’s What to Do First.

Before investing in a new website or digital marketing, make sure you’re building the right thing. This article explains the value of strategy, UX, and technical planning through the lens of a well-known brand that skipped discovery and paid the price.

By Pete Fairburn

Custom Development

Can AI replace web developers? A robot ponders this question while looking sad.

28 July 2025 7 mins

Can AI replace your development team?

AI can write code, but should it build your entire platform? Discover the hidden risks of replacing your development team with AI and how to use it safely.

By Pete Fairburn

Custom Development

Visual graphic featuring a bold “10X” to represent the return on investment from choosing a custom website over a cheaper template solution.

18 July 2025 6 mins

Why one client spent 10x more on a custom website and never looked back

A true story of why one client chose a bespoke website over a cheaper off-the-shelf option and how that decision paid for itself many times over. If you’re weighing up custom vs. template, this one’s for you.

By Pete Fairburn

Custom Development

23 June 2025 5 mins

Why We Don’t Respond to RFPs (And How to Choose a Web Design Agency That Actually Delivers)

We were recently asked to review a tender from a local authority. Dozens of pages of requirements, audits, and paperwork, all defining a solution before any real understanding of the problem.

By Pete Fairburn

Custom Development

25 January 2025 9 mins

Oracle NetSuite E-commerce Integration - What You Need to Know

NetSuite is a powerful, expensive, and tricky beast. There can be a lot of advantages to having this ERP communicate with your e-commerce website, but the path is fraught with challenges and different options. What is right for your business depends on multiple factors. Here we try and sum up the options open to you in plain English.

By Pete Fairburn

Custom Development

I need help with…

A new website Custom Development Design and branding E-commerce Getting more traffic Increasing revenue Online advertising Support and Maintenance

Featured articles

Are you solving the right problem?

Competitor research that helps you lead, not follow How do you stand out in a world of AI slop and clutter?

More signal, less noise An AI robot doing all manner of creative and digital work. Do businesses need Digital and Creative agencies in the era of AI?

Do you still need an agency in 2025 or can AI do it all?

Line drawing of a modern search engine results page showing AI-generated answers, organic listings, video and image results, paid ads, and icons for tools like ChatGPT and Gemini.

Is AI changing how we should plan websites and marketing strategies?

Why website maintenance matters - prevention is better than cure

Prevention is better than cure: why website maintenance matters. Minimal sitemap illustration showing homepage and subpages ending in stop signs, representing failed UX planning

Planning a Website or Digital Project? Here’s What to Do First. Can AI replace web developers? A robot ponders this question while looking sad.

Can AI replace your development team? Visual graphic featuring a bold “10X” to represent the return on investment from choosing a custom website over a cheaper template solution.

Why one client spent 10x more on a custom website and never looked back Business website offline due to lack of maintenance - importance of website support services for uptime and reliability

Business website offline due to lack of maintenance - importance of website support services for uptime and reliability

"It’s Fine" and Other Famous Last Words: Why Website Maintenance Isn’t Optional How do you track leads from a website into your CRM to see what converts?

How do you track leads from a website into your CRM to see what converts?

Why Tracking Conversion Value is Crucial for Marketing Success in 2025

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