Insights on strategy, websites, UX, and digital growth

Name: morphsites
Address: The Undercroft, Eaglewood Park, Ilminster, Somerset, TA19 9DQ, United Kingdom
Telephone: 01460 984284

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31 October 2025 4 mins

Before you build, find out if you should

A lot of businesses want to get moving fast. They’ve written a detailed specification, gathered input from their team, and are eager to start the build. But that’s often where expensive mistakes begin.

By Pete Fairburn

Custom Development

Minimal sitemap illustration showing homepage and subpages ending in stop signs, representing failed UX planning

06 August 2025 6 mins

Planning a Website or Digital Project? Here’s What to Do First.

Before investing in a new website or digital marketing, make sure you’re building the right thing. This article explains the value of strategy, UX, and technical planning through the lens of a well-known brand that skipped discovery and paid the price.

By Pete Fairburn

Custom Development

Visual graphic featuring a bold “10X” to represent the return on investment from choosing a custom website over a cheaper template solution.

18 July 2025 6 mins

Why one client spent 10x more on a custom website and never looked back

A true story of why one client chose a bespoke website over a cheaper off-the-shelf option and how that decision paid for itself many times over. If you’re weighing up custom vs. template, this one’s for you.

By Pete Fairburn

Custom Development

25 January 2025 9 mins

Oracle NetSuite E-commerce Integration - What You Need to Know

NetSuite is a powerful, expensive, and tricky beast. There can be a lot of advantages to having this ERP communicate with your e-commerce website, but the path is fraught with challenges and different options. What is right for your business depends on multiple factors. Here we try and sum up the options open to you in plain English.

By Pete Fairburn

Custom Development

08 November 2023 2 mins

An award-winning Digital Agency...almost

morphsites has been nominated for prestigious TechBehemoth awards! We need your help to win.

By Pete Fairburn

02 August 2022 9 mins

5 reasons why you need to consider upgrading to GA4 today

Google recently announced they will be killing off Google's Universal Analytics (UA) on the 1st of July 2023. With historical data being deleted just 6 months later! Google's rationale seems to be motivating every website owner in the land to upgrade to latest version of Google Analytics called UA4. UA4 was announced midway through 2020 but adoption has been slow as many marketers feel that the new version is inferior in many ways to Google's Universal Analytics (UA).

By Dan Drummond

I need help with…

A new website Custom Development Design and branding E-commerce Getting more traffic Increasing revenue Online advertising Support and Maintenance

Featured articles

Before you build, find out if you should Simple black and white drawing showing a magnifying glass revealing the real issue among many blurred ones, symbolising effective website planning, discovery workshops, and digital problem solving.

Simple black and white drawing showing a magnifying glass revealing the real issue among many blurred ones, symbolising effective website planning, discovery workshops, and digital problem solving.

Are you solving the right problem?

Competitor research that helps you lead, not follow How do you stand out in a world of AI slop and clutter?

More signal, less noise An AI robot doing all manner of creative and digital work. Do businesses need Digital and Creative agencies in the era of AI?

Do you still need an agency in 2025 or can AI do it all?

Line drawing of a modern search engine results page showing AI-generated answers, organic listings, video and image results, paid ads, and icons for tools like ChatGPT and Gemini.

Is AI changing how we should plan websites and marketing strategies?

Why website maintenance matters - prevention is better than cure

Prevention is better than cure: why website maintenance matters. Minimal sitemap illustration showing homepage and subpages ending in stop signs, representing failed UX planning

Planning a Website or Digital Project? Here’s What to Do First. Can AI replace web developers? A robot ponders this question while looking sad.

Can AI replace your development team? Visual graphic featuring a bold “10X” to represent the return on investment from choosing a custom website over a cheaper template solution.

Why one client spent 10x more on a custom website and never looked back Business website offline due to lack of maintenance - importance of website support services for uptime and reliability

Business website offline due to lack of maintenance - importance of website support services for uptime and reliability

"It’s Fine" and Other Famous Last Words: Why Website Maintenance Isn’t Optional How do you track leads from a website into your CRM to see what converts?

How do you track leads from a website into your CRM to see what converts?

Why Tracking Conversion Value is Crucial for Marketing Success in 2025

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