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Insights

Elevate your business decisions with jargon-free, fact based expert tips and advice

8 mins
5 reasons why you need to consider upgrading to Google Analytics 4 today

Google recently announced they will be killing off Google's Universal Analytics (UA) on the 1st of July 2023. With historical data being deleted just 6 months later! Google's rationale seems to be motivating every website owner in the land to upgrade to latest version of Google Analytics called UA4. UA4 was announced midway through 2020 but adoption has been slow as many marketers feel that the new version is inferior in many ways to Google's Universal Analytics (UA).

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By Dan Drummond

workshop group gathered around monitor displaying project designs
8 mins
What does web design entail and why does it matter?

What is involved with a design project and how do you get the most of your new website? Find out more about the key stages and what's really important.

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By Lucas Huxtable

More articles

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6 mins
What is Statamic CMS - and why we use it

There's lots of different CMS products out there. Statamic may not be that well known... yet. But here's why we use it and the benefits it can bring to your business

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By Greg Pankiewicz

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7 mins
Everything (well, 5 things) you ever wanted to know about Facebook advertising

What are Facebook ads? Are they really worth it? Aren't they what all the cool kids are doing?

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By Greg Pankiewicz

Shopify logo
6 mins
When to choose a Shopify website

When you decide to have a new site built, one of your first questions is, 'What platform shall I use?' There are plenty of 'out the box' products out there, and one of the most popular is Shopify, particularly if you want to sell online (the clues in the name). So, when is Shopify a good choice for your business, and when isn't it?

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By Greg Pankiewicz

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6 mins
The secret to successful PPC campaigns and PPC management

Why PPC might not have worked for you in the past and what you can do about it.

Portrait photo of company director Pete Fairburn.

By Pete Fairburn

Ice lolly
7 mins
How to estimate the cost of your PPC campaigns

Unless you want to lose your lolly or fancy a flutter, read this before making an expensive mistake

Portrait photo of company director Pete Fairburn.

By Pete Fairburn

laptop showing Google homepage
9 mins
What is a SERP? What does SERP mean?

What are SERPs? How do they work? Find out more about something you probably use every day.

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By Greg Pankiewicz

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6 mins
Why keyword planning is critical for a successful PPC campaign

If you don't think you need to invest some time into keyword planning for your online ads, read this now.

Portrait photo of company director Pete Fairburn.

By Pete Fairburn

Tools
7 mins
Tools for keyword and budget research

Don't expect a good result when you've used the wrong tool. Or the right tool wrong.

Portrait photo of company director Pete Fairburn.

By Pete Fairburn

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