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Insights

Elevate your business decisions with jargon-free, fact based expert tips and advice

8 mins
5 reasons why you need to consider upgrading to Google Analytics 4 today

Google recently announced they will be killing off Google's Universal Analytics (UA) on the 1st of July 2023. With historical data being deleted just 6 months later! Google's rationale seems to be motivating every website owner in the land to upgrade to latest version of Google Analytics called UA4. UA4 was announced midway through 2020 but adoption has been slow as many marketers feel that the new version is inferior in many ways to Google's Universal Analytics (UA).

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By Dan Drummond

digital marketing results
7 mins
What is Digital Marketing - & why your business may need it

Digital Marketing is a term we've all heard. But to many business owners, it's a bit mysterious and therefore often disregarded. Like that button on the remote control - you don't know what it does so you never press it! We explain simply what digital marketing is, why you need it and how we can help

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By Greg Pankiewicz

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7 mins
Everything (well, 5 things) you ever wanted to know about Facebook advertising

What are Facebook ads? Are they really worth it? Aren't they what all the cool kids are doing?

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By Greg Pankiewicz

Google ads example
9 mins
New Google Ads style rolled out for 2020

How the new Google Ads style rolled out for 2020 and how it will affect your business online

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By Dan Drummond

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