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Google Ads campaigns often fail due to weak strategic foundations rather than the ads themselves.
8 mins
PPC Frustrations Part 1 - Why Google Ads often fail before the first ad even runs

Many Google Ads campaigns don’t fail because of budgets, keywords, or platforms. They fail much earlier, when success isn’t clearly defined and user intent isn’t properly understood. This article explores why unclear goals and weak foundations quietly undermine PPC performance before the first ad even goes live.

By Dan Drummond
Line illustration of a ravine separating ad messaging from landing page messaging, with money falling into the gap, representing how misalignment between ads and landing pages leads to wasted PPC spend.
7 mins
PPC Frustrations Part 2 - Why do Google Ads get clicks but still fail to convert?

Google Ads can attract plenty of clicks and still fail to generate enquiries and sales. This article explores why breakdowns between ad messaging and landing pages often undermine conversions, and how misalignment, friction, and unclear value propositions quietly waste paid traffic.

By Dan Drummond

More articles

Google Ads can generate great enquiries and potential customers, but if they are not properly and consistently followed up, you will have an expensive leaking lead bucket
7 mins
PPC Frustrations Part 3 - Why don’t Google Ads leads turn into customers?

Google Ads can generate great leads and still fail to deliver revenue. This article explores why follow-up speed, sales process gaps, and missing feedback loops often undermine PPC performance after the click, even when campaigns appear to be working.

By Dan Drummond
How do you stand out in a world of AI slop and clutter?
3 mins
More signal, less noise

In a world where digital interference is constant, the hardest task for any business is being heard clearly by the right people. Search results, social feeds and AI-generated content all add to the static. What cuts through is a strong, recognisable signal: a message that your audience can instantly tune into and trust.

By Pete Fairburn
What to do if Paid Ads aren't generating leads
5 mins
Why Your Paid Ad Campaigns Might Be Failing—and How to Fix Them

If you've tried paid ads and the results have been less than stellar, don't give up. This article digs into the reasons they can fail and what to do about it.

By Dan Drummond
2 mins
An award-winning Digital Agency...almost

morphsites has been nominated for prestigious TechBehemoth awards! We need your help to win.

By Pete Fairburn
A project manager and developer sat at a large table chat before a meeting, both are smiling.
8 mins
5 Ways to write copy that converts

Start writing copy that maximises conversions and creates wins for your business.
9 mins
5 reasons why you need to consider upgrading to GA4 today

Google recently announced they will be killing off Google's Universal Analytics (UA) on the 1st of July 2023. With historical data being deleted just 6 months later! Google's rationale seems to be motivating every website owner in the land to upgrade to latest version of Google Analytics called UA4. UA4 was announced midway through 2020 but adoption has been slow as many marketers feel that the new version is inferior in many ways to Google's Universal Analytics (UA).

By Dan Drummond
digital marketing results
7 mins
What is Digital Marketing - & why your business may need it

Digital Marketing is a term we've all heard. But to many business owners, it's a bit mysterious and therefore often disregarded. Like that button on the remote control - you don't know what it does so you never press it! We explain simply what digital marketing is, why you need it and how we can help

Black and white image headshot - greg

By Greg Pankiewicz
Social media icons
7 mins
Everything (well, 5 things) you ever wanted to know about Facebook advertising

What are Facebook ads? Are they really worth it? Aren't they what all the cool kids are doing?

Black and white image headshot - greg

By Greg Pankiewicz

I need help with…

A new website Custom Development Design and branding E-commerce Getting more traffic Increasing revenue Online advertising Support and Maintenance

Featured articles

Google Ads campaigns often fail due to weak strategic foundations rather than the ads themselves. PPC Frustrations Part 1 - Why Google Ads often fail before the first ad even runs Line illustration of a ravine separating ad messaging from landing page messaging, with money falling into the gap, representing how misalignment between ads and landing pages leads to wasted PPC spend. PPC Frustrations Part 2 - Why do Google Ads get clicks but still fail to convert? Google Ads can generate great enquiries and potential customers, but if they are not properly and consistently followed up, you will have an expensive leaking lead bucket PPC Frustrations Part 3 - Why don’t Google Ads leads turn into customers? The hidden cost of indecision A digital discovery can unearth massive value in a business Finding the extraordinary in the ordinary Before you build, find out if you should Simple black and white drawing showing a magnifying glass revealing the real issue among many blurred ones, symbolising effective website planning, discovery workshops, and digital problem solving. Are you solving the right problem? How do you stand out in a world of AI slop and clutter? More signal, less noise An AI robot doing all manner of creative and digital work. Do businesses need Digital and Creative agencies in the era of AI? Do you still need an agency in 2025 or can AI do it all? Line drawing of a modern search engine results page showing AI-generated answers, organic listings, video and image results, paid ads, and icons for tools like ChatGPT and Gemini. Is AI changing how we should plan websites and marketing strategies? Minimal sitemap illustration showing homepage and subpages ending in stop signs, representing failed UX planning Planning a Website or Digital Project? Here’s What to Do First. Can AI replace web developers? A robot ponders this question while looking sad. Can AI replace your development team? Visual graphic featuring a bold “10X” to represent the return on investment from choosing a custom website over a cheaper template solution. Why one client spent 10x more on a custom website and never looked back How do you track leads from a website into your CRM to see what converts? Why Tracking Conversion Value is Crucial for Marketing Success in 2025

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