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Insights

Elevate your business decisions with jargon-free, fact based expert tips and advice

8 mins
Why you need Discovery for your business

Find out what’s hindering your business with Discovery –morphsites’ personal client consultation service for businesses who are ready to overcome hidden challenges.

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By Eloise Blower

8 mins
5 reasons why you need to consider upgrading to Google Analytics 4 today

Google recently announced they will be killing off Google's Universal Analytics (UA) on the 1st of July 2023. With historical data being deleted just 6 months later! Google's rationale seems to be motivating every website owner in the land to upgrade to latest version of Google Analytics called UA4. UA4 was announced midway through 2020 but adoption has been slow as many marketers feel that the new version is inferior in many ways to Google's Universal Analytics (UA).

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By Dan Drummond

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