Insights

If you're exploring how to choose a web design agency in Canada—or researching the best digital marketing agencies across the country—this post is for you.

We were recently asked to review a municipal government tender. Dozens of pages of requirements, forms, audits—prescribing a solution before the problem had even been properly understood.

We don’t usually entertain RFPs or tenders at morphsites. This reminded us exactly why.

The Problem with RFPs

RFPs are often written by procurement departments or junior staff, not digital strategists. They're based on templates, not insight. And they make one critical mistake:

They assume the solution is already known.

That’s rarely the case in digital. If you’re investing in a custom platform, marketing transformation, or application development, you need more than a vendor. You need a partner.

In digital work - whether it’s building a custom platform or launching a strategic marketing initiative - that’s rarely true.

If you're looking for lasting results, you don’t need a vendor. You need a partner.

The best digital marketing agencies in Toronto and the GTO don’t simply quote what’s asked. They ask better questions first.

You Wouldn’t Do This With a Doctor or a Lawyer…

Imagine walking into a doctor’s office and requesting a specific surgery.
Or telling a lawyer exactly how to draft a contract, before sharing the context.

You wouldn’t do it. Why?

Because you trust experts to diagnose before they prescribe.

Choosing a web design and development agency should follow the same principle.

How to Choose a Web Design Agency in Ontario (or Anywhere)

Whether you're in Toronto, Mississauga, Hamilton or anywhere in the GTO, here’s how to make a better agency decision:

1. Start with a conversation, not a quote.
   Share your goals. See who listens, and how they respond.

2. Watch for curiosity.
   Good agencies don’t just listen, they challenge assumptions.

3. Look for a structured discovery process.
   If they skip discovery, they’re skipping the most important part.

4. Judge expertise, not just price.
   Cheap solutions to the wrong problem are rarely good value.

This is how many of the top Canadian digital marketing agencies work, because it leads to better outcomes and less rework.