Bespoke case management and PPC marketing

Clerksroom Direct

Name: morphsites
Address: The Undercroft, Eaglewood Park, Ilminster, Somerset, TA19 9DQ, United Kingdom
Telephone: 01460 984284

In 2014, Stephen Ward had a ground-breaking idea that would modernise key legal processes; a way to cut third-party costs, minimise reams of paperwork, and save precious time.

Stephen Ward and his colleagues, two senior barristers, wanted to modernise the world of legal representation. Traditionally, barristers were challenged with working between court, chambers and at home, whilst juggling court cases involving solicitors, clerks and clients - and all underpinned by lengthy, paper-based processes.

Why rely on attending enormous – yet mostly empty – chambers buildings, when everything that a barrister needs could be made available online, providing instant access at home and at court?

Clerksroom Direct (The Barrister Group) wanted to create a solution for barristers where everything was available remotely and securely, to enable them to upload vital paperwork and manage case briefs, files, appointments, and invoices. No need for expensive clerking fees and no need for a physical office.

Working in partnership with morphsites, clerksroomdirect.com was launched in 2014, becoming the world’s first website allowing members of the public to directly find barristers.

Work this project included

Results

Groundbreaking direct public access allowed the choosing and instructing of legal professionals across the UK as never before. Crucially, barristers and mediators could save time with a highly-streamlined digital approach to case management that really worked. The site began attracting high volumes of visitors, and opportunity generation quickly exceeded all expectations.

“I have been working with the team at morphsites for 18 years now as they are just simply brilliant. The key to working with any development team is to have a clear and well thought out brief. We have worked on large, complex systems, payment processing systems, API integration and many other smaller projects, all with great success. The entire team complement each other which is great when you need a full team for a project, no matter how large or small. I would recommend morphsites without hesitation. Great team, great company.”

Stephen Ward - Co-Founder

9x ROI

Highly profitable PPC

The Barrister Group generates 9x more revenue than their ad spend.

75%

Calls from PPC

75% of all phone calls are driven by targeted Google Ad & Bing ad campaigns.

Conversion rate

Continuous monitoring and improvement to drive increased site conversion rates.

Web design

Working closely with The Barrister Group's in-house team we designed and created The Barrister Group's website with the customer in mind, including user-friendly features to make navigation, browsing and enquiring really simple and secure.

Clerksroom direct mobile showcase banner

Design & Branding

Reaching a new target audience

The Barrister Group had been offering services to solicitors for decades, but wanted to reach members of the public with their little known public access offering. This service gives members of public the ability to instruct barristers directly without using a solicitor.

The new branding had to be clear, concise and trustworthy to reflect The Barrister Group's values.

Our imaginative design team offered several different options to launch the new brand.

Bespoke development

Bespoke landing pages

It was important to ensure the website development met the polished look and feel of the The Barrister Group brand. Bespoke landing pages were built to convert visitors into paying customers.

Bespoke case management system

Built from the ground up, we worked closely with The Barrister Group's team to build an efficient case management system to handle inbound leads. This system allows their team to work from anywhere with the internet and a phone.

Built to scale

The Barrister Group's website has been developed to grow with needs of their business over the next 5 years.

Paid search

The best way to obtain new nationwide customers was to tap into online 'direct access barrister' searches using Google Ads and Bing Ads.

morphsites designed and built targeted campaigns to get qualified prospects to the highly-customised landing pages - and then convert them into paying customers.

Phone Tracking

To ensure our campaign was generating results for The Barrister Group, we used industry-level phone tracking to trace the quantity and quality of enquiries.

Stellar results

A true partnership, we have worked very closely with The Barrister Group's experienced team to continually grow The Barrister Group's revenue month on month and year on year. The result? Reducing average costs per lead whilst looking to maximise profitability.