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Logo design - the focal point of your brand identity

It’s something everyone has heard of or experienced, but understanding how logos work and how to design successful logos takes years of practice.

Logo design is often the focal point of any brand identity package and its acceptance is key to the success of the whole visual identity of your business. Logos play a big part in consumer expectations, and positive reactions can increase perceived brand value, engagement and trust so investing in brand design can be of great value.

The value of a strong logo to your business

Make a lasting impression

Our expert graphic designers have worked with businesses, large and small, from a range of industries to create strong brand logos that make a lasting impression and that help make their visual brand assets synonymous with their ethos, values and messaging.

There is great value in a positive emotional response from potential customers, and with our years of experience designing and positioning brands, we can help you align your brand identity with your core values, mission statement and users' expectations.

How we create great logos

Whether it’s positive feedback from customers and stakeholders or unified brand messaging that brings businesses closer to their customers, we design around your goals, which means we take the time to understand your mission.

We work through a set number of design rounds allowing for your input and expertise to be added, avoiding spiralling hours and frustration. In the first stage of a project, our creative logo designers will work iteratively to create visuals and low fidelity designs initially to reach a stage where key stakeholders agree that they meet the brief.

Best design practices

Making use of colour theory, typography, shape, iconography and creativity paired with a wealth of experience, we work with you to bring brands of all sizes to life with flair and technical excellence.

Regardless of the scale of your logo or brand project, our designers will set you up with all the assets and advice you need to make the most of your business identity.

What sets us apart from other logo design agencies is our multi-disciplined design team who have a wide range of experience and creative talents, meaning we can bring your logo ideas to life with consistent quality and purpose, whatever they may be.

At the practical end of any design project, we’re passionate about our craft, it’s relevance to you and your opinion of it. We strive to design logos that our clients fall in love with and are proud to share.

Effective logos require creativity and technical expertise

The expertise required to create an effective company or organisation logo with staying power is often underrated, and with an increasing number of ‘cheap as chips’ options out there, it can seem an attractive proposition as a quick fix. As an agency who have provided custom logo design for years, we empathise that this path can be an attractive solution to get a new business off the ground, but often leads to problems down the road, and we see our fair share of projects that need a complete digital transformation because of it.

Achieving success with a new brand relies on clearly defined goals and outcomes, and a real understanding of your business and target audience. As a respected design and branding agency in the South West, we believe in getting to know your business, whilst giving clear project milestones and realistic timelines that we’re proud to meet reliably, meaning no nasty surprises or unexpected summaries.

Logo design case studies

We would love to talk to you about your project

Somerset

Monmouth House
Ashwell Business Park
Ilminster
Somerset
TA19 9DX

London

160 Fleet Street
Blackfriars
London
EC4A 2DQ
About morphsites

A fast-growing web agency in the UK with over 20 years' experience in web development. Within our team of 30+, we have the capability and expertise to carry out projects of all sizes.

© 2021 morphsites Ltd. All rights reserved E&OE. Registered in England no. 7116238. The ‘morphsites’ wordmark and butterfly device are registered trademarks of morphsites Ltd.