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Bespoke rebranding

“What kind of rebranding project do we need, and where do we draw the line?”

That's a common question raised by businesses considering a brand refresh, or a complete rebrand to reflect a fundamental change or support a fresh offering. Our goal with rebranding is to give your organisation a revitalised, stand-out brand identity in the minds of your customers, investors, prospects and employees.

As a full service and brand design agency, we transform businesses of all sizes with an approach that gives the benefit of a strong, competitive brand impression, and helps build long term value. With years of experience and as experts in brand identity design, research and strategy, we design and position brands to convey values and tonal cues that resonate with an audience and differentiate you from your competition.

What do pivoting or changing businesses require from their rebranding, and how does it add value?

It’s widely accepted that branding is something all businesses need, but often the ‘why’ and ‘how’ are an afterthought.

We believe there are good reasons to rebrand, like needing to communicate a change in offering or reaching potential customers, but also times where rebranding isn’t the appropriate course of action. Our starting point is always to discuss and understand your needs and work out what a successful rebranding process looks like for your business before delivering great brand design to help you achieve your goals.

Businesses that invest in and execute design successfully see more long term success, and branding can be the deciding factor for consumers when they make a purchase decision. In a 2015 global Nielsen survey, almost 60% of shoppers said they actively buy from brands they know, and 21% said they bought because they liked the brand.

Rebranding strategy and creating effective brand identities

Our belief is that a large part of the value in any rebrand comes from the combined expertise in the team. This is why we work with clients to understand whether a partial or total rebrand is appropriate, dependent on how established the business is to ensure brand loyalty and equity is built upon, not lost. We never prescribe a one-size-fits-all approach. For example: a business requiring a brand extension to support fresh offerings versus a newer venture rebranding to signal a radical change or pivot - both require a different approach and priorities.

We design and position brands to convey values and tonal cues that resonate with an audience and differentiate you from your competition. Successful branding is unique, memorable, relevant, flexible, purposeful and protectable. Critical to all of our projects is incorporating your brand values, target audience, vision, mission, and story.

Our process for successful rebranding

To rebrand a company, we’ve refined our approach over years of successful projects that reestablish a brand’s audience and market, redefine it’s vision and build unified brand identities. We believe that open discussions with you throughout your project bring energy and dynamism to the project, and that developing relationships for the longer term are a win-win.

A typical project includes research, strategy and design, revisions and review followed by delivery and launch. We typically work through a set number of design rounds allowing for your input and expertise to be added, avoiding dreaded overruns and wasted hours. In the first stage of a project, our design experts will work iteratively to create visuals and low fidelity designs initially to reach a stage where key stakeholders agree that they meet the brief and will lead to a positive outcome.

What should a brand redesign project include

We will work through your requirements with you and help ensure you achieve the outcomes and results you need from your agency rebranding project.

At a practical level, a typical rebrand package will provide a mixture of research, team knowledge and deliverables that give a unified, tangible brand upon completion of the project.

The key deliverables and strategy focus will vary depending on your project requirements, but often cover:

  • A brand name
  • Brand research outcomes
  • Logo designs
  • Brand collateral
  • Marketing assets
  • Website designs (if a complete digital transformation or launch is required)
  • Signage
  • Brand guidelines

Rebranding design case studies

We would love to talk to you about your project

Somerset

Monmouth House
Ashwell Business Park
Ilminster
Somerset
TA19 9DX

London

160 Fleet Street
Blackfriars
London
EC4A 2DQ
About morphsites

A fast-growing web agency in the UK with over 20 years' experience in web development. Within our team of 30+, we have the capability and expertise to carry out projects of all sizes.

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