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01460 984284Online advertising, or Pay-Per-Click (PPC), can be a highly effective way of driving traffic to your website to generate profitable leads, sales or both.
But will it suit your business?
Paid search is not right for every situation, so how can you have confidence that it will work for you and deliver a return on investment?
Our viability consultation helps you to determine whether paid search is a cost-effective way to market your business. Using keyword research, margin considerations and a review of your current website and conversion rates, the consultation will provide a clearer picture of the likely success of any PPC campaigns.
To help us tailor our approach and understand your key goals and objectives, we will work with you to gain detailed insight into your business and target market.
These insights will help us as we perform keyword and industry research, along with consideration of your business and website metrics to determine the cost of driving high-quality traffic to your website.
Using our bespoke PPC revenue calculator and the specialist tools and resources available to us, we can estimate indicative cost-per-click, competition levels and the search volume of specific keywords and phrases.
Based on this research, we will discuss the likely value a Google AdWords campaign would provide for your business.
Where applicable, a strategic review of your website and/or landing pages will allow us to identify what is currently performing well and recognise new opportunities.
This information enables us to develop a comprehensive paid search strategy and ensure you see the best return on investment.
Paid search is constantly changing, with new products, updates and innovations.
Our PPC consultation will provide the best possible start to your paid search campaign. It will establish the viability of any ongoing paid search package, which will continually measure, review and improve to ensure you always maximise the opportunities from paid search.
If our initial consultation establishes that paid search is likely to provide a return on investment, we will then outline a proposed plan and costs for setup and management of a paid search package for your business.
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