We’re taking our meetings online.

We are using a range of online video options so please get in touch to have a chat.

Need expert advice?

Why not give us a call and see how we can help you with your project?

01460 984284

Will paid search work for your business?

Online advertising, or Pay-Per-Click (PPC), can be a highly effective way of driving traffic to your website to generate profitable leads, sales or both.

But will it suit your business?

The senior project manager smiles at the camera during a video call with a colleague.
Digital marketing team members share information on a large monitor during a meeting. All are sat around a large desk and are focused on the wall mounted monitor.

Find out if PPC will work for you

Paid search is not right for every situation, so how can you have confidence that it will work for you and deliver a return on investment?

Our viability consultation helps you to determine whether paid search is a cost-effective way to market your business. Using keyword research, margin considerations and a review of your current website and conversion rates, the consultation will provide a clearer picture of the likely success of any PPC campaigns.

Find out...

Senior client manager smiles and talks with a colleague out of frame during a group video call with other team members.

Detailed research

To help us tailor our approach and understand your key goals and objectives, we will work with you to gain detailed insight into your business and target market.

These insights will help us as we perform keyword and industry research, along with consideration of your business and website metrics to determine the cost of driving high-quality traffic to your website.

Using our bespoke PPC revenue calculator and the specialist tools and resources available to us, we can estimate indicative cost-per-click, competition levels and the search volume of specific keywords and phrases.

A smiling business development analyst looking at they monitor whilst chatting with a colleague.

Maximising value

Based on this research, we will discuss the likely value a Google AdWords campaign would provide for your business.

Where applicable, a strategic review of your website and/or landing pages will allow us to identify what is currently performing well and recognise new opportunities.

This information enables us to develop a comprehensive paid search strategy and ensure you see the best return on investment.

The managing director gestures to the studio managers display during a catchup. Both are smiling, and a large glass wall and brick pillar are visible in the background.

Continuous improvement and review

Paid search is constantly changing, with new products, updates and innovations.

Our PPC consultation will provide the best possible start to your paid search campaign. It will establish the viability of any ongoing paid search package, which will continually measure, review and improve to ensure you always maximise the opportunities from paid search.

If our initial consultation establishes that paid search is likely to provide a return on investment, we will then outline a proposed plan and costs for setup and management of a paid search package for your business.

improving digital marketing results

Typical paid search viability deliverables

  • Keyword research: Including projected costs and traffic volume that a paid search campaign could bring.
  • PPC revenue calculator: Tailored to your business, this interactive tool will allow you to determine if paid search traffic has the potential to be profitable for your products or services.
  • Landing page mock-up: Based on our research and discussions, we will prepare an example of how a landing page for PPC and other campaigns may look and work.
  • Follow-up phone consultation To discuss our research findings and recommendations, and answer any questions you may have.

Paid search success stories

Dorset Vehicle Rentals

We were tasked to increase bookings and re-engineer an existing online booking system to challenge national competitors.

Dorset Vehicle Rentals logo banner

Outrank the competition

First Vehicle Leasing maintains a high rank on Google, giving them a 30% increase in conversion rates across all channels in this highly competitive digital space.

Driving enquiries for a car leasing broker

motorlet needed a new car leasing platform that would be scalable and flexible to drive enquiries and support continued growth.

Grow online sales

We worked closely with Coombe Farm Organic to launch an organic food and drink brand, helping them to accelerate from £0 to £100,000+ revenue per month within 2.5 years!

image of delicious organic food
cog icon

Software not talking to your website?

One of our specialities is complex integrations. Need your website to talk to your financing software and then authorise your warehouse to proceed with order dispatch? That's exactly the sort of challenge we relish.

Read more
question mark icon

Need a new e-commerce website?

Ordering online is for many industries the de facto route for customers. We help you capitalise on this enormous and highly competitive market with industry-leading websites.

Learn more
wordpress logo

Thinking about a WordPress site?

WordPress is one of the best known website platforms available. Whilst it has many strengths, it's not always the best fit for every business. Why not speak to us first for an honest appraisal of the best platform for your business needs?

Read more

Need expert advice?

Let’s talk results

We would love to talk to you about your project


The Undercroft
Eaglewood Park
TA19 9DQ


160 Fleet Street

© 2024 morphsites Ltd. All rights reserved E&OE. Registered in England no. 7116238. The ‘morphsites’ wordmark and butterfly device are registered trademarks of morphsites Ltd.