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Why online reviews matter

Trust on the internet is big news but your business is involved too. Why? Well, would you buy from someone you didn't trust?

Simply put, online reviews will help your business be more successful and are clearly proven to improve customer retention, attract new leads and reduce acquisition costs.

Where to start? We're experienced in helping you collect, display and integrate your company's reviews.

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Marketing manager conducts a video call meeting with senior management team, appearing on a large monitor.

Don't leave your reviews to chance

Almost every study shows reviews will help your business. Where do you start?

Collecting reviews from your customers should be part of your larger digital marketing strategy and also feeds heavily into SEO. Thousands of major website offer reviews functionality whether it's Google, Facebook or your local retailer. And they come in a variety of formats: text review, video reviews and star ratings, to name a few.

Most popular review types

Here's a selection of the review types and their main advantages... logo

How to easily gain more reviews

This needs to become a habitual part of your business. Every time you complete a successful interaction with a new customer, you should request a review!

But this can be difficult for a number of reasons:

  • You or your staff just forget.
  • No one is sure whether it should be on Google or Facebook or somewhere else.
  • Is there a painful login to do so?

Thankfully, there are some very well-established review platforms out there and we're proud to work along with

From our experience, they offer an outstanding product, which allows easy collection of reviews, simple and clear integration on your website (so others can see them), and intuitive management for you as the business owner.

The senior client manager at their desk making a call with a customer.

What to do if (when!) you receive a negative review

Every business gets it wrong now and then. Or maybe your customers just think you did! What then?

Time for some slightly philosophical goodness. Take a breath. Every company sooner or later gets that scary 1 star rating. It may or may not be warranted and it's probably a rarity. After all, if you were rubbish at what you did all the time, you wouldn't have a business, would you?

Take it as either an opportunity to learn from your company's mistakes or to help your misinformed customer. Be nice. Reply promptly and professionally, offering to call or email to learn more.

Helping someone change their opinion of your business from a negative into a positive builds trust and can result in a very loyal future advocate for your firm. And it will make you feel good too.

You may now resume the lotus position.

Reviews case studies

Grow online sales

We worked closely with Coombe Farm Organic to launch an organic food and drink brand, helping them to accelerate from £0 to £100,000+ revenue per month within 2.5 years!

image of delicious organic food
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