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How morphsites and a Shopify website can help your business

Although our speciality is bespoke website and design, we also appreciate the need for 'out-of-the-box' solutions such as a Shopify website when it best suits your business.

Here are 3 ways we can help you to get the most from your new Shopify website

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1. Design and UX

We're assuming that, as discussed in our blog article, you've been through a careful selection process and chosen Shopify as your platform of choice. Great.

You're now probably very excited to choose a design template or 'theme' as Shopify calls them. Some are free, some you pay for, and there's a huge choice.

This is where we can help.

Based on your current branding, type of business sector, target audience and other factors, we can help select a design that will appeal to the right market. We can also advise on UX (or User eXperience), which is how the site functions. For example,

  • Is the navigation structured in a logical manner to guide users through to the basket?
  • Are there appropriately positioned calls-to-action?

Our experienced Digital Marketing team really know their stuff when it comes to designing attractive websites that convert users into paying customers.

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2. Setting up, integrating apps and tracking performance

You're an expert in your business and no doubt know it inside and out. You can answer questions and make recommendations to your clients because of years of experience.

It's the same for us.

Shopify sites often come lacking the more advanced functionality you may require. Often this is solved by purchasing additional apps that plug in to your main Shopify site and we can help to choose the right one for you.

We can also help with setting up tracking such as Google Analytics so that you can see your visitor traffic, most popular pages and products and, most importantly, sales and revenue.

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3. SEO and content loading

Most of us know that SEO is essential to ensuring your new Shopify site ranks well in Google search results. There's built-in functionality on the platform to allow you to enter keywords and meta data to achieve this.

But how do you know which terms and phrases are most popular? How do you ensure that this important info is changed appropriately for individual pages? For example, although you may sell shoes, there may be big differences between the keywords used for mens, womens and children's pages.

Again, this is where our experience and industry-level tools help. We can research the most popular search terms and phrases, and then ensure that they're included in your SEO content.

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