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Is your website working for your business?

You know your business better than anyone. And if you were asked to give a 30-second pitch to a potential customer you'd probably nail it!

But what would happen if that same potential customer landed on your website? Would they quickly understand why they should be using your company?

If not they could be leaving for a competitor's website. Your website should be your company's best sales tool - always on 24/7 - so how can you make the most of this powerful opportunity?

Ensure sure your USPs are clearly presented

Whether it's your prices, amazing customer service or fast delivery, keep it front and centre

Research shows that you have 7 seconds or less to capture the attention of a potential customer, so clearly show what it is that makes you stand out from your competitors.

Clearly present your products and/or services

No one likes fumbling around a shop because they can't find what they're looking for

Ensure all your products and services are listed. If you don't mention your full range of services, how is a potential customer going to find out about them?

For those businesses that sell online, the shopping experience should be smooth and pain-free. Make sure users can filter long lists of products, save ones they're interested in, and easily buy once they've made up their mind.

Increase trust in your brand

Forget BitCoin. Online trust is the new currency!

Everyone knows everything about everyone else online. Which means prices and products can be really similar as competitors match each other. So how can you differentiate yourself?

Establish trust via reviews.

A good place to start is the Google Knowledge Panel, otherwise known as that box on the right-hand side of the Google screen which shows all of a business’s details, including their reviews.

A step up from this is to use a reviews platform like Reviews.co.uk. This lets you easily automate request reviews and integrate your results into a handy webpage widget. There’s an example at the foot of our homepage www.morphsites.com

Website development case studies

Need your website to connect with software?

One of our specialities is complex integrations. Need your website to talk to your financing software and then authorise your warehouse to proceed with order dispatch? That's exactly the sort of challenge we relish.

Read more

Need a new e-commerce website?

Ordering online is for many industries the de facto route for customers. We help you capitalise on this enormous and highly competitive market with industry-leading websites.

Learn more
wordpress logo

Thinking about a WordPress site?

WordPress is one of the best known website platforms available. Whilst it has many strengths, it's not always the best fit for every business. Why not speak to us first for an honest appraisal of the best platform for your business needs?

Read more
We would love to talk to you about your project

Somerset

Monmouth House
Ashwell Business Park
Ilminster
Somerset
TA19 9DX

London

160 Fleet Street
Blackfriars
London
EC4A 2DQ
About morphsites

A fast-growing web agency in the UK with over 20 years' experience in web development. Within our team of 30+, we have the capability and expertise to carry out projects of all sizes.

© 2021 morphsites Ltd. All rights reserved E&OE. Registered in England no. 7116238. The ‘morphsites’ wordmark and butterfly device are registered trademarks of morphsites Ltd.