You know your business better than anyone. And if you were asked to give a 30-second pitch to a potential customer you'd probably nail it!
But what would happen if that same potential customer landed on your website? Would they quickly understand why they should be using your company?
If not they could be leaving for a competitor's website. Your website should be your company's best sales tool - always on 24/7 - so how can you make the most of this powerful opportunity?