Let’s be brutally honest. “About” pages suck.
They are the online equivalent of that individual at the party (you know the one we're talking about) who only ever talks about themselves and how they are the best thing since sliced bread, with exaggerated claims about their experience, skills, job, bank balance and car. All. Night. Long.
No one cares.
So, being frank, you don’t really want to know about us and why would you? In reality you’re only interested in what we can do for you and your business. Otherwise, why would you be here?
We could all be ugly, but that doesn’t matter if we help you grow your business
The fact that we have a team of 38 is meaningless to you, unless that team is made up of highly talented people that can help you reach your objectives:
We've built websites for decades
Who cares that our founders have over 40 years* of commercial, software and web experience, unless they can apply that knowledge, experience and mistakes of others to solve the challenges in your business or team?
*That’s, like, 100s in dog years. Our founders are ancient.
Would you rather pretty, effective or both?
8 digital designers and UX professionals are of little use... Unless, of course, they understand your brand, user experience and what it takes to deliver a stand-out, highly converting e-commerce platform that increases revenue and customer retention, or a bespoke web platform interface that improves internal efficiency.
Everyone is a web developer these days…
So what if we have an in-house team of 10 web developers, if all they have ever done is customise WordPress themes or hack the community edition of Magento? They are only of interest if they understand complex coding challenges, API integrations and serious heavyweight coding, like making your accounts and warehousing systems talk to your website and clever stuff like that.
And don’t even get started on marketing “professionals”
You don’t really care about our Digital Marketing Team made up of various SEM, SEO and PPC specialists, or even what success they have had for other clients, unless they can achieve the same or even greater success for you and your Instagram shopping campaign.
Offering great service should be a given
It's like Tesco saying, “We sell milk”. You'd be pretty disappointed if they didn't.
Even great service and a friendly, professional, attentive team means nothing. Not unless they actually help you and your business look good and keep you in the loop with great reporting and delivering what they promise.