Let’s be brutally honest. “About” pages suck.
They are the online equivalent of that individual at the party (you know the one we're talking about) who only ever talks about themself and how they are the best thing since sliced bread, with exaggerated claims about their experience, skills, job, bank balance and car. All. Night. Long.
No one cares.
So, being frank, you don’t really want to know about us and why would you? Probably you’re more interested in what we can do for you and your business. Otherwise, why would you be here?
We could all be ugly, but that doesn’t matter if we help you grow your business
The fact that we have a large team is meaningless to you, unless that team is made up of highly talented people who can help you reach your objectives:
We've built websites for decades
Who cares that our founders have more than 40 years* of combined commercial, software and web experience, unless they can apply that knowledge, experience to solve the challenges in your business or team?
*That’s, like, 100s in dog years. Our founders are ancient.
Would you rather it be pretty, effective or both?
Our digital designers and UX professionals are of little use... unless, of course, they understand: your brand; user experience; what it takes to deliver a stand-out, highly converting e-commerce platform, which increases revenue and improves customer retention; or how to build a bespoke web platform interface that improves internal efficiency.
Everyone is a web developer these days…
So what if we have an in-house team of experienced web developers, if all they have ever done is customise WordPress themes or hack the community edition of Magento? They are only of interest to you if they understand complex coding challenges, API integrations and serious heavyweight coding, like getting your accounts and warehousing systems talking to your website, and other clever stuff like that.
And don’t even get started on marketing “professionals”
You don’t really care about our Digital Marketing Team made up of various SEM, SEO and PPC specialists, or even what success they have had for other clients, unless they can achieve the same or even greater success for you and your Instagram shopping campaign.
Offering great service should be a given
It's like Tesco saying, “We sell milk”. You'd be pretty disappointed if they didn't.
Great service and a friendly, professional, attentive team mean nothing... unless they actually help you and your business look good, keeping you in the loop with great reporting and delivering on what they promise.