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Field and tractors

Building and promoting an organic e-commerce startup

Back in 2015, organic dairy farmers Coombe Farm Organic decided they wanted to get into the organic meat sector by launching a brand new online retail business.

They had ambitious plans to become a major player in the online organic retail space. On top of these lofty goals their online website also needed a bespoke stock control system that ensured every animal was traceable down to each order. This allowed Coombe Farm Organic to maintain Certified Organic status with the Soil Association.


7 years on, in 2024 we are proud to have a fantastic ongoing relationship with the new owners Eversfield Organic.

Over the years we have added many new features to the website, and as their requirements have grown we have been able to successfully meet each challenge. We look forward to helping the site reach 8 figures per annum.

“Who would have thought that within 36 months of launching our online business we would have grown to over £1m per annum online, a reflection of an enormously successful PPC campaign and effective e-commerce website.”

Ben White - Founder

1,200 to 37,000

Amazing growth

Monthly visitors increase over the first 30 months.

4.5% Conversion Rate

Effective e-commerce

Increase to traffic from targeted PPC campaigns.

865% ROI

Highly profitable

Return in the last 6 months from paid search.

fresh organic meat

Award winning

Web design

Working closely with Coombe Farm Organic’s in-house team and their brand design agency, we designed and tested the Coombe Farm Organic website with the customer in mind, incorporating user-friendly features to make navigation, browsing, and purchasing really simple and secure.

laptop screen showing website


Coombe Farm Organic needed a flexible e-commerce solution that could expand along with their business. Launching with just 30 products, this quickly expanded to 500+ over the next 12 months.

Using morphpay as the payment gateway enabled a cost effective solution that was built to allow seamless ordering. With an industry leading average conversion rate of 4.5%, Coombe Farm Organic is soaring above the competition.

montage of mobile screens

Bespoke development

Certified Organic

To maintain online Certified Organic status with the Soil Association Coombe Farm Organic needed a bespoke stock control system. This system ensured every animal was traceable down to each individual order.

Subscription system

Coombe Farm Organic required a bespoke subscription system to allow their customers to order regular meat boxes whenever and however they wanted.

organic burger


Like most e-commerce websites, Coombe Farm Organic required the integration of many systems they already used. morphsites ensured that the Coombe Farm Organic bespoke e-commerce platform seamlessly integrated with the following 3rd party products:

  • morphpay
  • Mailchimp
  • Loyalty Lion
  • DPD
  • Google Analytics
mobile menu


Coombe Farm Organic wanted to grow their organic traffic to diversify their customer base and rely less on paid search campaigns.

morphsites' Digital Marketing team carried out keyword research, backlink analysis, and copywriting to improve Coombe Farm Organic's organic traffic significantly. Within 12 months Coombe Farm Organic's traffic had doubled.

  • Backlink audits
  • Copywriting
  • SEO audit
mobile shopping screen

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