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SEO Audit and Plan
Devon's Top Attractions are a group over 35 individual tourist attraction businesses based throughout Devon. They work together to pool their resources and expertise to continue to promote the county as a leader in regional tourism.
However following a change of agency in 2019, their SEO presence took a catastrophic hit. This meant many of the attractions, which rely heavily on being seen prominently on Google's organic listings, dropped out of sight - a serious problem when you rely on the mobile-dependent tourist section.
We undertook the project to rescue and restore their previous high SEO position, and within just a few months had helped them regain dozens of keyword positions online.
Work this project included
Working together we helped Devon's Top Attractions to regain page 1 listings on Google for many essential search terms.
“morphsites was brought in through recommendation, initially just to do some remedial work. On completion of this and seeing the almost immediate positive results, we moved to them completely to host our website and to look after all of our website development and SEO needs. morphsites quickly proved their worth and continue to do so. We are extremely pleased with the progress and development of our website. They have supported us through the pandemic and the team are all an absolute pleasure to work with. They really care! Moving to morphsites was definitely the right move for us.”
Anne Blackham – Marketing Manager
More organic traffic
Since we took over SEO we have managed to increase SEO traffic year on year by 117%.
Increase in ranking keywords
We have recovered hundreds of keyword ranking positions in Google.
Once we had completed our audit, we presented our findings back to Devon's Top Attractions who were keen to resolve the issues and get things back on track again.
Our ongoing strategy meant not only implementing initial fixes, but regular maintenance and monitoring to sure that rankings not only improved, but stayed there.
Sadly it was discovered that previous digital 'professionals' had used tactics which Google heavily frowns upon. This had resulted in a number of 'penalties' being issued meaning SEO rankings were badly affected.
Our team worked hard to repair and restore the Group's previously good SEO ranking. We got the penalties removed, deleted anything that comprised the site's integrity and furthermore improved their rankings beyond their previous best.
SEO is a marathon not a sprint. Yes, we moved quickly to improve many SEO factors, but our ongoing commitment means we regularly review their analytics.
We provide monthly reports to the clients to transparently show the results of our expertise. We believe that SEO doesn't need to be mysterious!
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