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Supporting a premium brand to grow online sales in the UK

Lowa produces some of the finest outdoor walking boots in the world, receiving critical acclaim from climbers, mountaineers, hikers and the press alike. Established in 1923, Lowa have a rich history and pedigree, so it was a massive privilege and exciting challenge when morphsites were selected to develop a new B2C e-commerce site for the UK market.

Despite being very well known in mainland Europe, Lowa has been a less-known brand in the UK, facing steep competition from other, more established companies.

From the outset, we recognised they would need a site that would not only have to provide a seamless online shopping experience, but present the brand, its story and the products themselves in the best possible light in order to convey the quality of the product to a new customer.

Coupled with these design and story-telling challenges were the technical considerations. With over 80 products in 1,516 colour and size options (which can be updated every year), stock, warehouse and fulfilment integration were essential for Lowa to ensure that logistics could be carefully managed, and that customer satisfaction could be maintained.

Work this project included

Results

With original web design and smart integrations, we helped Lowa rapidly reach their ambitious online sales target.

“We were absolutely chuffed to see orders coming in almost immediately after launch. Sales have continued well above our expectations in the past 18 months. Great job guys!”

Matt Woodruffe - Managing Director

110%

Above sales target

Since launch, site sales increased and even exceeded expectations!

Blue/green shoe

Web design

Our creative design team developed a premium visual design that supported brand proposition and quality. These were then built into a fully responsive bespoke website which effortlessly displayed multiple product variants.

Lowa website showcase

Integrations

The site integrates seamlessly with Lowa’s Pegasus Opera ERP system for stock control, fulfilment and accounting. This ensured that product availability on the website was up to date, and minimised manual involvement and potential error.

Lowa mobile product page

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Contact

Somerset

The Undercroft
Eaglewood Park
Dillington
Ilminster
Somerset
TA19 9DQ

London

160 Fleet Street
Blackfriars
London
EC4A 2DQ

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