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Lowa

From its European manufacturing facilities, Lowa produces some of finest outdoor walking boots in the world, receiving critical acclaim from climbers, mountaineers, hikers and the press alike. Established in 1923, Lowa have a rich history and pedigree, so it was a massive privilege and exciting challenge when morphsites were selected to develop a new B2C e-commerce site for the UK market.

Despite being very well known in mainland Europe, Lowa has been a less-known brand in the UK, facing steep competition from other, more established companies.
From the outset, we recognised the new site would not only have to provide a seamless online shopping experience, but present the brand, its story and the products themselves in the best possible light in order to convey the quality of the product to a new customer.

Coupled with these design and story-telling challenges were the technical considerations. With over 80 products in 1,516 colour and size options (which can be updated every year), stock, warehouse and fulfilment integration were going to be essential for Lowa to ensure that logistics could be carefully managed and that customer satisfaction could be maintained.

Work this project included

Results

Rapidly reached ambitious online sales target

“We were absolutely chuffed to see orders coming in almost immediately after launch. Sales have continued well above our expectations in the past 18 months. Great job guys!”

Matt Woodruffe - Managing Director

110%

Above sales target

Since launch, site sales increased and even exceeded expectations!

Web design

Our creative team developed a premium visual design that supported brand proposition and quality.
These were then built into a fully responsive bespoke website which effortlessly displays multiple product variants.

Integrations

The new site integrates seamlessly with Lowa’s Pegasus Opera ERP system for stock control, fulfilment and accounting. This ensures that product availability on the website is up to date, and minimises manual involvement and potential error.

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Rob Saunders

Senior Client Manager

Rob Saunders
We would love to talk to you about your project

Somerset

Monmouth House
Ashwell Business Park
Ilminster
Somerset
TA19 9DX

London

160 Fleet Street
Blackfriars
London
EC4A 2DQ
About morphsites

A fast-growing web agency in the UK with over 20 years' experience in web development. Within our team of 30+, we have the capability and expertise to carry out projects of all sizes.

© 2021 morphsites Ltd. All rights reserved E&OE. Registered in England no. 7116238. The ‘morphsites’ wordmark and butterfly device are registered trademarks of morphsites Ltd.