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e-Commerce and Pegasus Opera ERP integration
From its European manufacturing facilities, Lowa produces some of finest outdoor walking boots in the world, receiving critical acclaim from climbers, mountaineers, hikers and the press alike. Established in 1923, Lowa have a rich history and pedigree, so it was a massive privilege and exciting challenge when morphsites were selected to develop a new B2C e-commerce site for the UK market.
Despite being very well known in mainland Europe, Lowa has been a less-known brand in the UK, facing steep competition from other, more established companies.
From the outset, we recognised the new site would not only have to provide a seamless online shopping experience, but present the brand, its story and the products themselves in the best possible light in order to convey the quality of the product to a new customer.
Coupled with these design and story-telling challenges were the technical considerations. With over 80 products in 1,516 colour and size options (which can be updated every year), stock, warehouse and fulfilment integration were going to be essential for Lowa to ensure that logistics could be carefully managed and that customer satisfaction could be maintained.
Work this project included
Rapidly reached ambitious online sales target
“We were absolutely chuffed to see orders coming in almost immediately after launch. Sales have continued well above our expectations in the past 18 months. Great job guys!”
Matt Woodruffe - Managing Director
Above sales target
Since launch, site sales increased and even exceeded expectations!
Our creative team developed a premium visual design that supported brand proposition and quality.
These were then built into a fully responsive bespoke website which effortlessly displays multiple product variants.
The new site integrates seamlessly with Lowa’s Pegasus Opera ERP system for stock control, fulfilment and accounting. This ensures that product availability on the website is up to date, and minimises manual involvement and potential error.
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