Teams
Zoom
We’re taking our meetings online.

We are using a range of online video options so please get in touch to have a chat.

Rob
Need expert advice?

Why not give us a call and see how we can help you with your project?

01460 984284
Services you would like to discuss:

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Dorset Vehicle Rentals

We were tasked to increase bookings and re-engineer an existing online booking system to challenge national competitors.

Dorset Vehicle Rentals is a family-run, independent rental company committed to great customer service. Established in 1995 and with a network of over 1,200 vehicles, Dorset Vehicle Rentals needed a digital overhaul that made choosing and booking cars, vans, trucks and minibuses easier than ever for their customers.

Results

Working closely with the Dorset Vehicle Rentals team we planned, conceptualised, designed and built a new web platform, incorporating a 3rd party vehicle booking system. We also made it quicker and easier for customers to receive instant quotes, manage bookings, and pay securely and seamlessly.

“I would definitely recommend morphsites, their attention to detail is great, and nothing was too much trouble. We will continue to work with morphsites in the future. Thanks to all involved with the build!”

Wendy Trotman - Marketing Manager

81.6%

Average session time

A whopping 81.6% increase in the average time users spend on site, compared to the previous website.

5.03%

Conversion rate

The new website dramatically increased the booking enquiry conversion rate

500% ROI

Highly profitable

Return On Investment in the last 6 months from Paid Search

Web design

Such a big step forward for the business meant that a radical approach to the design, brand assets and technical build was required. With a clear focus on what makes Dorset Vehicle Rentals unique, the site was created with usability and customer care at its core, with a streamlined and user-friendly booking experience to challenge the very best.

Design

Replacing a website that was over 10 years old offered morphsites the opportunity to reinvigorate and modernise the Dorset Vehicle Rentals brand.

Wanting to showcase Dorset Vehicle Rentals' rental van value, we designed and built a customised online calculator. This allows the user to accurately estimate the size of van or lorry they would require to help them move, dependant on property size.

Bespoke development

Prohire integration

morphsites worked closely with Dorset Vehicle Rentals' provider of their booking and enquiry system, Prohire, to ensure that all of the data captured when making the booking was passed to Google Analytics. This allowed the new website to understand where bookings originated. Prohire now passes conversion data through to Google Analytics so revenue and conversion rates can now be accurately tracked.

E-commerce

Dorset Vehicle Rentals required a robust payment gateway in order to take customer payments safely and securely. They chose morphpay as a product that met or exceeded all their gateway specifications.

We would love to add your project to our hall of fame

Call us on 01460 984284

Arrange a callback

Rob Saunders

Senior Client Manager

Rob Saunders
We would love to talk to you about your project

Somerset

Monmouth House
Ashwell Business Park
Ilminster
Somerset
TA19 9DX

London

160 Fleet Street
Blackfriars
London
EC4A 2DQ
About morphsites

A fast-growing web agency in the UK with over 20 years' experience in web development. Within our team of 30+, we have the capability and expertise to carry out projects of all sizes.

© 2021 morphsites Ltd. All rights reserved E&OE. Registered in England no. 7116238. The ‘morphsites’ wordmark and butterfly device are registered trademarks of morphsites Ltd.