The electric car leasing experts

Educating drivers on which Electric Vehicle is right for them

e-car lease (also known as Electric Car Lease), has become a leader in electric car leasing. Our collaboration earned e-car lease the UK’s 'Leading Leasing Broker' title at the Broker News Awards 2023, and morphsites received the prestigious Netty Award for 'Sustainable Design'. Delve into our journey in shaping the EV leasing industry.

e-car lease has over 50 years of experience supplying quality vehicles to new and loyal customers. Because of their forward-thinking switch to electric vehicle leasing, they needed to launch a new website with a new design – one which showcases their electric car leasing services and provides valuable information to the user. That called for our design, development, and digital marketing team to get on board and showcase e-car lease as the electric car leasing revolutionaries they truly are.

Our talented team of designers and developers teamed up with e-car lease and helped them undergo a complete strategic brand transformation, embracing a modern aesthetic with an unmistakable nod to sustainability.

We translated their vision into an award-winning, innovative, user-friendly website that allows them to concentrate on educating and guiding their clients when they make the switch to an electric vehicle lease.

Work this project included

Results

Since their launch at the end of 2021, e-car lease have seen substantial business growth and have increased their online presence, helping them stand out from their competitors.

“Moving our car leasing business from combustion to pure electric vehicle sales meant that we needed to work with a company who had the acumen, intelligence and capabilities in all aspects of the digital services. The morphsites team completely understood, and supported, our aim to become the UK’s leading electric car lease company. From customer journey to UX to branding to bespoke EV tools, the team delivered what is now being recognised as the leading EV website in the UK. And through a calculated and formative SEO strategy, our website now ranks equally amongst the biggest brands in car leasing, which is something we could never have imagined at the start of the project. For any automotive business looking to take their digital offering to the next level, just speak to the morphsites team.”

Mike King - Director

45th to 10th place on Google

Keyword ranking

e-car lease went from 45th to 10th position on Google for the key term “Electric car leasing” in just two months from their launch date.

250% traffic increase

Generating leads

Since their site launched, e-car lease's total traffic increased by 250%, with an organic traffic increase of 140%.

39.5% increase in session time

Building meaningful experiences

Average session time increased by 39.5% in just 3 months from the launch of their new website.

An award-winning partnership

Our collaboration with e-car lease has led to significant recognition in the industry, with both teams winning awards for dynamic, sustainable customer-focused design.

e-car lease won the UK’s Leading Leasing Broker at the Broker News Awards 2023. And following their lead, the team at morphsites were awarded with the prestigious Netty Award for intelligent, innovative design thanks to the work we did with e-car lease!

This is what we like to call a true partnership. We are honoured to be part of e-car lease’s journey delivering seamless, hassle-free experiences for their customers entering the world of EV leasing.

Bespoke web development

e-car lease needed a brand new, tailor-made website that resonated with the services they offered. Their unique requirements for having a website that showed their advanced electric car information is something no other website offers. So we rose to the challenge and created a bespoke website that fits their needs, enabling them to stand out as the electric car leasing experts they truly are.

Web design

Creating a new website allowed us to design a site that resonated with e-car lease as a brand and worked smoothly on mobile devices.

With the desire to showcase e-car lease’s knowledge and expertise, we designed a customised site that allows users to access information on electric vehicles and search specific features to find the EV that works for them.

Information-first design

The e-car lease ethos centres around delivering their knowledge and expertise to their customers. They are focused on helping their customers find the right EV, have their questions answered, and make the whole electric car easing journey a breeze.

Our job was to ensure their website portrays who they are and what they do accurately, helping them stand out as sages in the electric car leasing industry. This involved designing their Electric Vehicle guide – a unique resource created to simplify the intricate world of EVs.

The guide provides customers with convenient access to essential information about EVs, including details on range, charging, maintenance, and more. This innovative solution streamlines decision-making, instilling confidence in prospective EV adopters.

Groundbreaking EV tools

Wanting to establish the best user experience, we helped e-car lease create tools that would streamline the leasing process and make finding the perfect EV easy for their customers.

That included creating an Electric Car Guide where customers could easily access information on EV range, charging, maintenance, and more. These tools make finding the right EV a smooth and effortless process, giving customers peace of mind when they order an EV with e-car lease.

Branding

e-car lease are the electric car leasing experts. So it was our goal to showcase their unique selling point in a way that truly resonated with their customers. We worked with them to:

Undergo a brand transformation.
Create a clean, modern aesthetic to give off an undeniably ‘Electric’ vibe.
Provide design and imagery treatments to support who they are as a brand.

SEO

The electric car leasing world is extremely competitive, making it difficult for EV leasing companies to rank on Google’s first page. However, that did not deter us from meeting e-car lease’s desire to start ranking.

After just two months from launch, their Google rankings surged, moving them from 45th to 10th for the key term “Electric car leasing”. Their overall website traffic increased by a notable 250%, with organic traffic growing by 140%.

Backlink audits
SEO audit
SEO copywriting
On page SEO
Off page SEO

Facebook advertising

Launching a brand new website not only meant creating a stunning platform but also meant promoting it in the right places – and to the right audience.

Facebook advertising was one of the best ways to attract e-car lease’s target customers and lead them directly to their website. It helped them drive in more traffic and increased their presence online.

Industry & customer reception

In just 2 months from the launch of their new site, e-car lease went from position 45 to 10 on Google and are continuing to climb the ranks. They have received multitudes of 5-star reviews on Trust Pilot in the last three months with happy customers expressing a fantastic service that made it easy for them to lease an EV.

“Absolutely amazing service! Thank you so much for your help obtaining a vehicle your team were superb!” – Trust Pilot review

The e-car lease journey

We are proud to be a part of e-car lease’s amazing digital journey, helping them with web design, web development, print ads, digital marketing, SEO, animated advertising, and more! We continue to support them as they grow and expand their business, and we look forward to seeing them expand as UK’s no.1 electric car leasing specialists.

Your story. Our reality

Have a business idea you want to realise? morphsites can get you there.

We’re no strangers to building award-winning, investment-ready platforms. From pioneering small-scale projects to constructing expansive online systems, we have designed and developed unique, custom websites and solutions that have revolutionised how our clients do business online. We apply our innovation and expertise to help you realise your business goals and start building a future for your business.

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