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01460 984284
Mercedes-benz cars

Building a car leasing brand and fleet enquiries

When it comes to car leasing, ICL know their trade and excel at delivering exceptional services to their customers. Their knowledge and experience have spearheaded their customer journey and given their clients some outstanding experiences worth talking about. But in recent years, the car leasing industry has become a field of fierce competition, posing some serious challenges for ICL.

But morphsites love a good challenge. So we were ready to rise to the occasion and help Intelligent Car Leasing platform their business online. By implementing strategic SEO practices, we were able to help ICL grow organically and overcome the challenges imposed on their business.

ICL needed to generate more traffic to their website and increase their service enquiries. And we helped them do just that! Their website traffic increased by 31%, and the number of customer enquiries has grown by 30%.


It has been a rather exciting journey working with ICL, and we are continuing to work hand-in-hand with them to make sure they stay on top of the game and progress as experts in their industry.

30% more enquiries

Converting target customers

YOY enquiries up by 30%

31% more traffic

Generating leads

Total traffic YOY up by 31%

27.6% increase in session time

Building meaningful experiences

Average session time increased by 27.6% YOY

Yellow mini

Search engine optimisation

Combining expert SEO with a deep analysis and understanding of ICL as a brand, our digital marketing team were able to platform their services and increase customer enquiries by a staggering 30%. Providing ongoing SEO support has been a key part of our working relationship with ICL. And with Google’s ever-changing algorithms in full swing, we have been able to help them stay in the game.

Intelligent car leasing banner

SEO audit

We got going by conducting a thorough SEO audit. This helped us to get behind Intelligent Car Leasing’s main pain points to see what issues we needed to resolve to get them on the right track.

Our ongoing strategy meant not only implementing initial fixes but included regular maintenance and monitoring. This enables us to make sure that their website traffic continues to increase and drive their target customers to their site.

Targeted SEO

ICL needed to sustain a growing stream of traffic to their site and guide their visitors to make those all-important car leasing enquiries.

Our digital marketing team carried out keyword research, backlink analysis, and copywriting to significantly improve ICL’s organic traffic. Within 12 months, ICL had a substantial increase in website traffic and service enquiries, helping them boost their revenue and stand out as a contender in a highly competitive market.

  • Backlink audits
  • SEO audit
  • On page SEO
  • Off page SEO

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Let’s talk results

We would love to talk to you about your project


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160 Fleet Street

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