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B2B rebrand and PPC marketing help
Hewins Oak wanted to expand their customer base with exciting new branding. Alongside our design expertise we made changes to the Hewins Oak website to reflect their new branding and launched a paid search campaign to attract new audiences.
Working closely with their in-house marketing team we created a new brand identity, brand collateral, and a new brochure site to appeal to architectural practices and specifiers directly. The key to success was the design of a user-friendly experience thoughtfully tailored to guide technically minded visitors to the right Hewins Oak product. The new site integrates seamlessly with the 'Oak Book' product guide, improving the usability and discoverability of products and services for existing customers on-site too.
Work this project included
The effectiveness of this new look and strategy is shown in the outstanding figures below, along with glowing feedback from our client.
“We are very pleased with our new branding, website and enormously successful PPC campaign.”
Jon Rubie - Managing Director
Highly profitable PPC
In the first month Hewins Oak won 10x their ad spend in confirmed orders.
In the first month Hewins Oak quoted for 22x their ad spend in quotes.
In phone calls
69% increase in phone calls taken from the new website.
Working closely with Hewins Oak's in-house team we designed and built the Hewins Oak website with the customer in mind. We implemented user-friendly features to make navigation, browsing, and enquiring really simple and secure.
Our talented design team came up with several options for Hewins Oak to pick from.
On top of the web design, we also provided branding and assets for Hewins Oak's physical media including their annually updated "Oak Book". The "Oak Book" showcases all Hewins Oak fine quality oak products.
It was important to ensure the website development met the polished look and feel of the Hewins Oak brand. Product pages were built around the requirements of Hewins Oak's diverse clientbase.
Crafted with the next 5 years in mind, Hewins Oak's website has been built with flexibility - allowing them to add as much or as little functionality as required over the coming years.
Hewins Oak wanted to reach a new national audience, after dominating locally for many years.
The best way to obtain new nationwide customers was to tap into online 'oak timber' searches with Google Ads.
morphsites created and carefully managed this campaign using our in-house Digital Marketing team.
To ensure our Paid Search campaign was generating results for Hewins Oak, we set up phone tracking to assess the quantity and quality of orders being generated.
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