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Developing a premium timber brand that stood out from the crowd

Hewins Oak wanted to expand their customer base with exciting new branding. Alongside our design expertise we made changes to the Hewins Oak website to reflect their new branding and launched a paid search campaign to attract new audiences.

Working closely with their in-house marketing team we created a new brand identity, brand collateral, and a new brochure site to appeal to architectural practices and specifiers directly. The key to success was the design of a user-friendly experience thoughtfully tailored to guide technically minded visitors to the right Hewins Oak product. The new site integrates seamlessly with the 'Oak Book' product guide, improving the usability and discoverability of products and services for existing customers on-site too.

Results

The effectiveness of this new look and strategy is shown in the outstanding figures below, along with glowing feedback from our client.

“We are very pleased with our new branding, website and enormously successful PPC campaign.”

Jon Rubie - Managing Director

10x ROI

Highly profitable PPC

In the first month Hewins Oak won 10x their ad spend in confirmed orders.

22x ROI

Quote opportunities

In the first month Hewins Oak quoted for 22x their ad spend in quotes.

69%

In phone calls

69% increase in phone calls taken from the new website.

Hewins oak marketing images

Web design

Working closely with Hewins Oak's in-house team we designed and built the Hewins Oak website with the customer in mind. We implemented user-friendly features to make navigation, browsing, and enquiring really simple and secure.

Hewins oak website example

Branding

Our talented design team came up with several options for Hewins Oak to pick from.

The Oak Book

On top of the web design, we also provided branding and assets for Hewins Oak's physical media including their annually updated "Oak Book". The "Oak Book" showcases all Hewins Oak fine quality oak products.

Hewins oak website mobile

Bespoke development

Beautifully designed

It was important to ensure the website development met the polished look and feel of the Hewins Oak brand. Product pages were built around the requirements of Hewins Oak's diverse clientbase.

Solidly engineered

Crafted with the next 5 years in mind, Hewins Oak's website has been built with flexibility - allowing them to add as much or as little functionality as required over the coming years.

Hewins oak product page example

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Contact

Somerset

The Undercroft
Eaglewood Park
Dillington
Ilminster
Somerset
TA19 9DQ

London

160 Fleet Street
Blackfriars
London
EC4A 2DQ

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