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B2B site and PPC marketing help
For several years Surecav have been at the forefront of innovative building materials. The issue was - how do you raise awareness within a traditional industry and then motivate potential clients to trust and ultimately purchase this amazing product?
We worked closely with Surecav to ensure the messaging on the site quickly and pointedly showed the huge benefits of the Surecav product range, incorporating product videos and technical downloads. To then capitalise on this, an easy-to-use and simple online shop was created to convert interest into revenue.
Work this project included
“We have worked with morphsites for several years now and have found them to be very helpful, thorough and professional in helping us to maintain our web site. We would always recommend them.”
Steve Young - Marketing Manager
This clean and information-rich site was designed to quickly explain the product and its advantages. Links to technical download sheets were added to aid construction professionals' decision-making process. Videos and diagrams rapidly convey key points and benefits whilst the gallery shows real life applications.
After a free audit of their third-party digital budget, it was quickly identified that major efficiencies could be implemented.
We reallocated this budget to more established platforms such as Google Ads and Facebook Ads, resulting in a huge uplift in site traffic and exposure.
After educating new users to the product benefits via site content, Calls To Action were strategically placed to encourage purchasing or enquiries.
We developed a simple and intuitive e-commerce system with a secure checkout, bulk discounting, and free delivery criteria.
A fast-growing web agency in the UK with over 20 years' experience in web development. Within our team of 30+, we have the capability and expertise to carry out projects of all sizes.
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