B2B site and PPC marketing help

Launching an innovative product to market and delivering sales

SureCav are the pioneers of innovative, sustainable building materials. With unique, forward-thinking alternatives and smart building solutions, it’s no wonder they’ve been at the forefront of the trade! But more was needed. They had to find new ways to market themselves and continue to build a sustainable future for their business.

For years, SureCav used traditional marketing strategies such as print, magazine, direct mail, and other non-digital forms of marketing, giving them mixed results. But with the world’s shift to digital, SureCav had to switch up their game and create an online presence that would represent who they are and attract their target clients. They realised that trying to apply all these different marketing strategies on their own would be a challenge.

And that’s where we came in. morphsites teamed with SureCav and worked on building a user-friendly e-commerce website tailored to SureCav’s unique vision. With creative, bespoke web design, PPC and digital marketing campaigns, we successfully helped SureCav with their website and on-point messaging, transforming their online presence with targeted digital marketing that would reach their ideal customers.

Work this project included

Results

“We have worked with morphsites for several years now and have found them to be very helpful, thorough and professional in helping us to maintain our web site. We would always recommend them.”

Steve Young - Marketing Manager

Increase in revenue

Record-breaking revenue in just 6 months!

Expanded their outreach

Targeted Ad campaigns reached 134,00 building professionals.

Web design

SureCav wanted a clean, information-rich site that would showcase the product and promote its benefits quickly and seamlessly. Their website needed to represent the brand but also attract their target market. We designed a website that mirrors who they are as a company, creating an innovative, simple design that ensures their messaging comes across quickly and effectively.

To make their website more user-friendly, we designed links to technical download sheets to help construction professionals make the best decisions. We also incorporated engaging touchpoints, videos, and diagrams that rapidly convey how the product works and why it's beneficial. This helped SureCav successfully express who they are and what they do. As a result, it has helped convert hundreds of website viewers into loyal customers.

Paid Search

After successfully helping SureCav with their web design and e-commerce platform, they asked us to assist with their digital marketing. They did their best with print marketing. But if they wanted to expand their outreach and continue to grow, they had to go online.

Online advertising

We helped SureCav reach 134,000 tradesmen in the UK & Ireland by creating a customer-focused Facebook Ad campaign. Our efforts also included LinkedIn Ads and Google Ads, resulting in a huge uplift in site traffic and exposure.

Targeted landing pages

We created landing pages to help attract and convert not just any audience but the right audience. With landing pages optimised to reach their target market and content that helps people build trust in their brand, SureCav were able to increase their sales and receive great ROI (Return on Investment).

Bespoke e-commerce

SureCav needed an effortless e-commerce site that made the whole buying process simple. From learning about the product to purchasing at the checkout, we worked together to make it as smooth and as quick as possible for mobile and desktop users.

Help convert browsers to buyers

After educating new users about the product benefits via site content, CTAs (Call to Actions) were strategically placed to encourage purchasing or enquiries.

Easy to use e-commerce

We developed a simple and intuitive e-commerce system with a secure checkout, bulk discounting, and free delivery criteria.

The digital transformation

From using a traditional marketing strategy to extending their reach through the methods we developed with them, SureCav have become a digital powerhouse for promoting their sustainable building materials. The underwent a transformation that helped them stand out as an authoritative company in their field.

We were happy to use our expertise in web development, design, and business intelligence to help them do just that, and we continue to pour the same passion, knowledge, and effort into the companies we work with to help them successfully market their business.

We’re taking our meetings online.

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