Coombe Farm Organic
- Bespoke Design and Development of e-Commerce Website
- Conversion Rate Optimisation
- PPC Campaigns with Google Ads, Shopping and Bing
- Content Marketing
- API Integrations
- Bespoke Stock Control System
There is no doubt that organic and sustainable produce is loved by consumers and set to stay that way. In 2015, organic dairy farmers, Coombe Farm decided to hit the ground running by launching a new online retail business. They chose morphsites to help conquer the market. And they’ve never looked back!
1,200 to 37,000
Monthly visitors increased over 30 months
Increase to traffic from targeted PPC campaigns
Return in the last 6 months from paid search
Turn a local farm shop into a leading organic online retailer inside 30 months.
The first step was vital: getting to know Coombe Farm, the team, operations, ethos, competition and goals for the future. Next, we got to grips with Coombe Farm’s target market, their needs and expectations.
With all this insight, we then set about designing a fully responsive e-commerce website that would really deliver: reaching Coombe Farm’s target market, promoting their new brand identity and of course, generating sales!
The farm’s ethical, sustainable and ‘quality first’ approach inspired our visual designs for the site and bold, new product photography that we co-directed.
Most importantly, we designed and tested every area of the site with the user in mind; with user-friendly features to make navigation, browsing and purchase really simple and secure.
We integrated the new site with Sage 200, which made a huge difference to in-house sales order processing, accounting and stock control.
We also developed a bespoke content management system (CMS) that was tailored to meet Coombe Farm’s unique needs, support users and give the site the flexibility to grow with the business.
We didn't stop there! To drive customers to the new site, we created targeted paid search, remarketing, Gmail adverts and Google Shopping campaigns. With a little work, Coombe Farm’s Google ads were soon generating 50% of Coombe Farm's total traffic.
We then used SEO techniques to optimise the site's content to improve organic search performance, helping to enhance conversion rates even further.