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01460 984284It's no secret that consumer attention spans (especially when it comes to online content) are ever-decreasing. However, consumers are increasingly searching out and engaging with video and short motion content more than ever before.
Short videos add another engaging dimension to your content, marketing and storytelling.
With the right team and expertise they help aid understanding, empathy and connect with your viewers in a meaningful way, quickly.
At its most basic, short video content allows us to present more information, in less time and with greater impact for productive user engagement.
We combine effective strategies with technical know-how based on our experience of bringing engaging, informative and beautiful short videos to life on all the major platforms.
Whether you need to summarise and answer common questions about your service, or provide consumers with concise, professionally produced video content reviews, we work with clients from a range of industries to reach their goals.
Short video content is a great way to share your story and engage your audience with meaningful content that they will enjoy watching.
According to research by HubSpot, 54% of people want to see more video content from marketers, and in 2019 video was the #1 form of media used in content strategy overall.
Combine this with research showing that 84% of people say that they've been convinced to buy a product or service by watching a brand's video and we have a clear picture of how effective video can be when included in your broader marketing strategy.
We work with clients to understand their story and to engage with their audience better, and whilst it's becoming more common for consumers to search out video content (such as product reviews and launches) on major video platforms, cutting through the noise requires the experience, expertise and creativity that our team offers.
Video feels inherently personal to the viewer but also comfortable to most consumers now. Viewers can engage with video content in their own time, in the comfort of their own home without any of the side effects of traditional and static marketing. It's for this reason that it's perfect for so many business and storytelling use cases - an animation piece can be seconds, minutes or hours long and can be tailored to suit any brand or goal.
To create a successful video project requires technical knowledge and a team of experts, but doesn't need to be a painful or prohibitively costly exercise for businesses. Our team works with clients through research, positioning and story boarding stages at the beginning of a project to determine the need and best execution.
Our team brings together a variety of technical and creative expertise, combined with experience launching and creating successful content for major video and web platforms that few other agencies can match. Knowing where, how and when to deliver the right content, and listening to your audience is vital.
Want to chat about a video project? Speak to our video experts about how we can improve your engagement, lead generation, sales and storytelling.
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