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B2C leasing site & digital overhaul
How do you capitalise on continued growth and set yourself apart from the competition?
motorlet needed a new platform that would be scalable and flexible to drive enquiries and support continued growth.
We started with a fresh take on what customers and the motorlet team needed and built a new website to increase engagement and make it easier than ever for customers to find and lease a new vehicle. A new direction for the brand's digital presence was established to help make motorlet a memorable leasing site, with a focus on providing simplified detail and honest support to help customers make the best car leasing decision (minus the jargon).
Work this project included
We are proud to be motorlet's digital marketing supplier of choice, and that's reflected in the response below to their website and digital efforts!
“An awesome bunch of people! Great at understanding our requirements, excellent at coming back to us (even at silly times in the morning!) and the end result is fantastic! Will be using morphsites for a number of projects in the future.”
Josh Mills - Sales Manager
1,200 to 37,000
Monthly visitor increase over the first 30 months.
4.5% Conversion Rate
Increase to traffic from targeted PPC campaigns.
Return in the last 6 months from paid search.
Working closely with motorlet's in-house team, we designed and tested the new motorlet car leasing website and online leasing experience with the customer in mind. With a new friendlier end-to-end online leasing process, vehicle comparison and lease agreements have never been this easy or stress-free.
With approachability and customer service firmly in mind, we designed the new motorlet website with bold, clear and bright imagery and typography combined with pertinent UI elements that make choosing and ordering a new car feel like a breeze.
Working together, we helped remove the common barriers to car leasing by providing users with all the info they need when considering this life decision. We streamlined the often arduous finance application process and presented it in clear, easy to follow steps.
Special Offers are always of interest in the leasing world so we created a beautiful and engaging page dedicated to showcasing the very best deals and increasing sales conversions.
Searches for keywords like 'car leasing' are highly sought after. After unsuccessful campaigns with other agencies, motorlet were naturally a little hesitant to commit budget again to a strategy that had failed to work for them previously.
However, after presenting our findings via one of our unique Paid Search viability studies, and combined with our trusted track record in PPC, motorlet agreed to try again. Using our experienced Digital Marketing team, we continue to generate good quality and keenly-priced leads - vital for growing motorlet's customer base.
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