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02 August 2022 9 mins

5 reasons why you need to consider upgrading to GA4 today

Google recently announced they will be killing off Google's Universal Analytics (UA) on the 1st of July 2023. With historical data being deleted just 6 months later! Google's rationale seems to be motivating every website owner in the land to upgrade to latest version of Google Analytics called UA4. UA4 was announced midway through 2020 but adoption has been slow as many marketers feel that the new version is inferior in many ways to Google's Universal Analytics (UA).

By Dan Drummond

I need help with…

A new website Custom Development Design and branding E-commerce Getting more traffic Increasing revenue Online advertising Support and Maintenance

Featured articles

How do you stand out in a world of AI slop and clutter?

More signal, less noise An AI robot doing all manner of creative and digital work. Do businesses need Digital and Creative agencies in the era of AI?

Do you still need an agency in 2025 or can AI do it all?

Line drawing of a modern search engine results page showing AI-generated answers, organic listings, video and image results, paid ads, and icons for tools like ChatGPT and Gemini.

Is AI changing how we should plan websites and marketing strategies?

Why website maintenance matters - prevention is better than cure

Prevention is better than cure: why website maintenance matters. Minimal sitemap illustration showing homepage and subpages ending in stop signs, representing failed UX planning

Minimal sitemap illustration showing homepage and subpages ending in stop signs, representing failed UX planning

Planning a Website or Digital Project? Here’s What to Do First. Can AI replace web developers? A robot ponders this question while looking sad.

Can AI replace your development team? Visual graphic featuring a bold “10X” to represent the return on investment from choosing a custom website over a cheaper template solution.

Visual graphic featuring a bold “10X” to represent the return on investment from choosing a custom website over a cheaper template solution.

Why one client spent 10x more on a custom website and never looked back Business website offline due to lack of maintenance - importance of website support services for uptime and reliability

Business website offline due to lack of maintenance - importance of website support services for uptime and reliability

"It’s Fine" and Other Famous Last Words: Why Website Maintenance Isn’t Optional How do you track leads from a website into your CRM to see what converts?

How do you track leads from a website into your CRM to see what converts?

Why Tracking Conversion Value is Crucial for Marketing Success in 2025

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