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Elevate your business decisions with jargon-free, fact based expert tips and advice

7 mins

Tools for keyword and budget research

Portrait photo of company director Pete Fairburn.

Pete Fairburn


Who is this article for?

  • Business owners

  • Marketing managers

  • Anyone planning a PPC campaign for their business

Key Takeaways

  • If you are planning your own PPC campaigns, invest in the tools to increase the chances of success

  • If you lack the time, skills or tools to do the job properly, consider getting help with your online ads

Warning: Insight into the author’s DIY skills, experience and approach ahead.

Best keyword research tools

If you have ever put a nail in the wall using the heel of a shoe, or used a butter knife as a screwdriver, you’ll know that just because you can, doesn’t mean you should. Results may vary and it’s always best to use the right tool for the job.

True, it may mean searching through the shed or garage, behind stacks of bikes, lawnmowers and other detritus (or perhaps that’s just me), or perhaps even a trip to B&Q on a bank holiday Monday to buy the tool you need. Both of these things are a pain and might come at a price.

But as we’ve already said, making a success of PPC requires hard work and isn’t easy. If you don’t make the investment in proper keyword planning, using the right tools to do it, you might as well save yourself a whole load of time, expense and hassle and just not bother at all.

At the very least, get someone else to help you. That’s what I normally do with DIY. Mainly because those paid professionals will have the right tools for the job AND know how to use them. And clean up after themselves. And finish the job. Properly. And… you get the point.

If you have decided to do the keyword research and planning yourself, here are some of the tools you might consider to do the job well.

Google Keyword Planner

How much? Free


How much? From $99 a month


How much? From $99 a month


How much? From $99 a month

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