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6 mins

"It’s Fine" and Other Famous Last Words: Why Website Maintenance Isn’t Optional

Tom Savage

Business website offline due to lack of maintenance - importance of website support services for uptime and reliability

You wouldn’t buy a car and never service it. Or skip dentist visits until your teeth actually hurt. But when it comes to websites - especially B2B ones - there’s a dangerous myth that once it’s live, the work is done.

The reality? Every website is slowly decaying behind the scenes. Software versions fall out of date. Performance dips. Search engines quietly demote you for issues you didn’t know existed. And worst of all: that one big lead you’ve been waiting for might bounce - or never reach you - because of a broken form, an expired SSL certificate, or a spam warning you weren’t even aware of.

Support and maintenance isn’t a cost to cut. It’s an investment in reliability, performance, and peace of mind.

The invisible decay of modern websites

A beautiful website can be rotting underneath. We’ve seen it far too often: WordPress sites that haven’t been patched in years, quietly serving malware or being flagged by browsers as unsafe. One site we were asked to look at had been hacked and was redirecting visitors to adult content. The owners had no idea, it had been live for months.

Website hacked after missing security updates, an example of poor website maintenance consequences

Software doesn’t update itself. Forms don’t check their own deliverability. If nobody’s watching, nobody’s catching the cracks.

The tasks that keep you looking sharp

Here’s what good support and maintenance actually looks like:

  • Security updates to keep vulnerabilities patched
  • Monitoring and alerts so downtime gets spotted and fixed fast
  • Regular form testing to ensure your leads are landing where they should
  • Uptime checks to make sure your site is always available
  • Backups (tested and restorable!) in case the worst happens
  • Performance reviews to stop your site getting sluggish
  • Broken link and image sweeps to preserve SEO and credibility

We’ve built a support process that covers all this—and adapts to your tech stack. You can learn more about our Support and Maintenance services here.

When cutting corners cuts off opportunities

One client - an established business - left our hsoting and support for a cheaper provider who offered a "similar" service for a cut price rate. Except they didn’t.

The new provider didn’t configure mail servers correctly. Every website enquiry form still appeared to work on the surface, but the messages weren’t reaching the business. They lost an enquiry from a large local government organisation for a potentially huge contract, along with countless others.

Eventually, they came back to us. Because being cheap isn’t the same as being safe.

Developers disappear. Responsibility shouldn’t.

We’ve spoken to business owners whose freelance developers vanished overseas, went backpacking, or simply stopped replying. With no documentation and no access, the site becomes a locked box. No updates. No fixes. No recourse.

Outdated WordPress website plugins needing updates is a common website maintenance issue leading to vulnerabilities

Support isn’t just about technology, it’s about people. You need someone who knows your site, your business, and how to spot trouble before it costs you money.

So, is support worth it?

If your website never breaks, never slows down, never gets a dodgy plugin, and you never need help, you might be lucky. But is that a risk worth taking?

Our support clients don’t just avoid disasters. They sleep better. They launch campaigns knowing their site can handle the traffic. They keep their teams moving without tech hiccups.

Business website before proper support, fixing form errors and SSL issues with ongoing maintenance

In short: they protect the investment they’ve already made.

And if you’re not doing that? Well… it’s only a matter of time before "It’s fine" becomes "Why didn’t anyone catch this?"

Ready to Stop Hoping Nothing Breaks?

If you want to make sure your site isn’t quietly losing you money, let’s put real support behind your site - so it runs like it matters.

Talk to us about ongoing support and maintenance

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