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01460 984284Elevate your business decisions with jargon-free, fact based expert tips and advice
Tom Savage
You wouldn’t buy a car and never service it. Or skip dentist visits until your teeth actually hurt. But when it comes to websites - especially B2B ones - there’s a dangerous myth that once it’s live, the work is done.
The reality? Every website is slowly decaying behind the scenes. Software versions fall out of date. Performance dips. Search engines quietly demote you for issues you didn’t know existed. And worst of all: that one big lead you’ve been waiting for might bounce - or never reach you - because of a broken form, an expired SSL certificate, or a spam warning you weren’t even aware of.
Support and maintenance isn’t a cost to cut. It’s an investment in reliability, performance, and peace of mind.
A beautiful website can be rotting underneath. We’ve seen it far too often: WordPress sites that haven’t been patched in years, quietly serving malware or being flagged by browsers as unsafe. One site we were asked to look at had been hacked and was redirecting visitors to adult content. The owners had no idea, it had been live for months.
Software doesn’t update itself. Forms don’t check their own deliverability. If nobody’s watching, nobody’s catching the cracks.
Here’s what good support and maintenance actually looks like:
We’ve built a support process that covers all this—and adapts to your tech stack. You can learn more about our Support and Maintenance services here.
One client - an established business - left our hsoting and support for a cheaper provider who offered a "similar" service for a cut price rate. Except they didn’t.
The new provider didn’t configure mail servers correctly. Every website enquiry form still appeared to work on the surface, but the messages weren’t reaching the business. They lost an enquiry from a large local government organisation for a potentially huge contract, along with countless others.
Eventually, they came back to us. Because being cheap isn’t the same as being safe.
We’ve spoken to business owners whose freelance developers vanished overseas, went backpacking, or simply stopped replying. With no documentation and no access, the site becomes a locked box. No updates. No fixes. No recourse.
Support isn’t just about technology, it’s about people. You need someone who knows your site, your business, and how to spot trouble before it costs you money.
If your website never breaks, never slows down, never gets a dodgy plugin, and you never need help, you might be lucky. But is that a risk worth taking?
Our support clients don’t just avoid disasters. They sleep better. They launch campaigns knowing their site can handle the traffic. They keep their teams moving without tech hiccups.
In short: they protect the investment they’ve already made.
And if you’re not doing that? Well… it’s only a matter of time before "It’s fine" becomes "Why didn’t anyone catch this?"
If you want to make sure your site isn’t quietly losing you money, let’s put real support behind your site - so it runs like it matters.
Not sure where to start with your digital project?
We’ve guided businesses through complex builds, integrations, and marketing strategies. Let’s have a conversation about how we can support your goals.
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