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01460 984284

Insights on strategy, websites, UX, and digital growth

Jargon-free, experience-backed insights to guide your digital decisions.

Line drawing of a modern search engine results page showing AI-generated answers, organic listings, video and image results, paid ads, and icons for tools like ChatGPT and Gemini.
6 mins
Is AI changing how we should plan websites and marketing strategies?

AI has changed how people search...and how your website needs to respond. This article explores why discovery, clearer content, and strategic paid search are becoming essential in a world of AI-generated answers.

By Dan Drummond

Why website maintenance matters - prevention is better than cure
5 mins
Prevention is better than cure: why website maintenance matters.

Prevention is cheaper than cure in almost every area of life and websites are no exception. In this article we explore why website maintenance is essential, what can go wrong if it’s neglected, and how proactive support keeps your site performing at its best

By Tom Savage

Support and Maintenance

More articles

Minimal sitemap illustration showing homepage and subpages ending in stop signs, representing failed UX planning
6 mins
Planning a Website or Digital Project? Here’s What to Do First.

Before investing in a new website or digital marketing, make sure you’re building the right thing. This article explains the value of strategy, UX, and technical planning through the lens of a well-known brand that skipped discovery and paid the price.

By Pete Fairburn

Custom Development
Can AI replace web developers? A robot ponders this question while looking sad.
7 mins
Can AI replace your development team?

AI can write code, but should it build your entire platform? Discover the hidden risks of replacing your development team with AI and how to use it safely.

By Pete Fairburn

Custom Development
Visual graphic featuring a bold “10X” to represent the return on investment from choosing a custom website over a cheaper template solution.
6 mins
Why one client spent 10x more on a custom website and never looked back

A true story of why one client chose a bespoke website over a cheaper off-the-shelf option and how that decision paid for itself many times over. If you’re weighing up custom vs. template, this one’s for you.

By Pete Fairburn

Custom Development
Business website offline due to lack of maintenance - importance of website support services for uptime and reliability
6 mins
"It’s Fine" and Other Famous Last Words: Why Website Maintenance Isn’t Optional

"It's fine"...until your website gets hacked, your leads vanish into the void, or your developer goes AWOL. In this insight, we unpack why ongoing support isn’t just tech hygiene, it’s business insurance.

By Tom Savage

Support and Maintenance
5 mins
Why We Don’t Respond to RFPs (And How to Choose a Web Design Agency That Actually Delivers)

We were recently asked to review a tender from a local authority. Dozens of pages of requirements, audits, and paperwork, all defining a solution before any real understanding of the problem.

By Pete Fairburn

Custom Development
Oracle NetSuite ERP Logo - how to integrate Netsuite with your website
9 mins
Oracle NetSuite E-commerce Integration - What You Need to Know

NetSuite is a powerful, expensive, and tricky beast. There can be a lot of advantages to having this ERP communicate with your e-commerce website, but the path is fraught with challenges and different options. What is right for your business depends on multiple factors. Here we try and sum up the options open to you in plain English.

By Pete Fairburn

Custom Development
2 mins
An award-winning Digital Agency...almost

morphsites has been nominated for prestigious TechBehemoth awards! We need your help to win.

By Pete Fairburn

11 mins
Should I hire an in-house developer?

Is it quicker and cheaper to a hire a developer to work directly in your business or use an agency? Deciding whether to go in-house or outsource to a digital agency has many faces – some of which can be tricky to unmask. If you are debating whether to hire an in-house developer, we’ll discuss the whys, the pros, the cons, and the results to help you come to an informed conclusion.

By Pete Fairburn

Start with clarity

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