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We are using a range of online video options so please get in touch to have a chat.
Why not give us a call and see how we can help you with your project?
01460 984284Jargon-free, experience-backed insights to guide your digital decisions.
Most businesses look at competitors the wrong way. Copying only ever keeps you level. This article explores how to identify real competitors (including the ones you don’t expect), what to benchmark, common pitfalls to avoid, and how to turn competitor research into innovation that puts you out in front.
By Pete Fairburn
In a world where digital interference is constant, the hardest task for any business is being heard clearly by the right people. Search results, social feeds and AI-generated content all add to the static. What cuts through is a strong, recognisable signal: a message that your audience can instantly tune into and trust.
By Pete Fairburn
AI tools are making it easier than ever to build websites and run campaigns at the push of a button. But does that mean you no longer need an agency? We explore why execution alone isn’t enough, and why strategy, planning, and human expertise still matter if you want digital projects that actually move the needle.
By Pete Fairburn
AI has changed how people search...and how your website needs to respond. This article explores why discovery, clearer content, and strategic paid search are becoming essential in a world of AI-generated answers.
By Dan Drummond
Prevention is cheaper than cure in almost every area of life and websites are no exception. In this article we explore why website maintenance is essential, what can go wrong if it’s neglected, and how proactive support keeps your site performing at its best
By Tom Savage
Before investing in a new website or digital marketing, make sure you’re building the right thing. This article explains the value of strategy, UX, and technical planning through the lens of a well-known brand that skipped discovery and paid the price.
By Pete Fairburn
AI can write code, but should it build your entire platform? Discover the hidden risks of replacing your development team with AI and how to use it safely.
By Pete Fairburn
A true story of why one client chose a bespoke website over a cheaper off-the-shelf option and how that decision paid for itself many times over. If you’re weighing up custom vs. template, this one’s for you.
By Pete Fairburn
Before you build, find out if you should
Are you solving the right problem?
Competitor research that helps you lead, not follow
More signal, less noise
Do you still need an agency in 2025 or can AI do it all?
Is AI changing how we should plan websites and marketing strategies?
Prevention is better than cure: why website maintenance matters.
Planning a Website or Digital Project? Here’s What to Do First.
Can AI replace your development team?
Why one client spent 10x more on a custom website and never looked back
"It’s Fine" and Other Famous Last Words: Why Website Maintenance Isn’t Optional
Why Tracking Conversion Value is Crucial for Marketing Success in 2025
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