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Insights on strategy, websites, UX, and digital growth

Jargon-free, experience-backed insights to guide your digital decisions.

Minimal sitemap illustration showing homepage and subpages ending in stop signs, representing failed UX planning
6 mins
Planning a Website or Digital Project? Here’s What to Do First.

Before investing in a new website or digital marketing, make sure you’re building the right thing. This article explains the value of strategy, UX, and technical planning through the lens of a well-known brand that skipped discovery and paid the price.

By Pete Fairburn

Custom Development
Can AI replace web developers? A robot ponders this question while looking sad.
7 mins
Can AI replace your development team?

AI can write code, but should it build your entire platform? Discover the hidden risks of replacing your development team with AI and how to use it safely.

By Pete Fairburn

Custom Development

More articles

Visual graphic featuring a bold “10X” to represent the return on investment from choosing a custom website over a cheaper template solution.
6 mins
Why one client spent 10x more on a custom website and never looked back

A true story of why one client chose a bespoke website over a cheaper off-the-shelf option and how that decision paid for itself many times over. If you’re weighing up custom vs. template, this one’s for you.

By Pete Fairburn

Custom Development
5 mins
Why We Don’t Respond to RFPs (And How to Choose a Web Design Agency That Actually Delivers)

We were recently asked to review a tender from a local authority. Dozens of pages of requirements, audits, and paperwork, all defining a solution before any real understanding of the problem.

By Pete Fairburn

Custom Development
How do you track leads from a website into your CRM to see what converts?
6 mins
Why Tracking Conversion Value is Crucial for Marketing Success in 2025

Find out how value based conversion tracking works, what you can do to set it up, and why you should be doing so to get the best out of your digital advertising.

Black and white profile picture

By Dan Drummond

Oracle NetSuite ERP Logo - how to integrate Netsuite with your website
9 mins
Oracle NetSuite E-commerce Integration - What You Need to Know

NetSuite is a powerful, expensive, and tricky beast. There can be a lot of advantages to having this ERP communicate with your e-commerce website, but the path is fraught with challenges and different options. What is right for your business depends on multiple factors. Here we try and sum up the options open to you in plain English.

By Pete Fairburn

Custom Development
What to do if Paid Ads aren't generating leads
5 mins
Why Your Paid Ad Campaigns Might Be Failing—and How to Fix Them

If you've tried paid ads and the results have been less than stellar, don't give up. This article digs into the reasons they can fail and what to do about it.

Black and white profile picture

By Dan Drummond

10 mins
How to write high-ranking content Google will love

If you want to gain more site traffic, generate quality leads, and convert your audience, you’re in the right place. And it all begins with your content.

Black and white profile picture

By Dan Drummond

4 mins
morphsites wins the prestigious Netty Award for innovative, sustainable design

morphsites for the win! See why we gained the Netty award and the journey along the way.

2 mins
An award-winning Digital Agency...almost

morphsites has been nominated for prestigious TechBehemoth awards! We need your help to win.

By Pete Fairburn

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