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Prevention is cheaper than cure in almost every area of life and websites are no exception. In this article we explore why website maintenance is essential, what can go wrong if it’s neglected, and how proactive support keeps your site performing at its best
By Tom Savage
Before investing in a new website or digital marketing, make sure you’re building the right thing. This article explains the value of strategy, UX, and technical planning through the lens of a well-known brand that skipped discovery and paid the price.
By Pete Fairburn
AI can write code, but should it build your entire platform? Discover the hidden risks of replacing your development team with AI and how to use it safely.
By Pete Fairburn
A true story of why one client chose a bespoke website over a cheaper off-the-shelf option and how that decision paid for itself many times over. If you’re weighing up custom vs. template, this one’s for you.
By Pete Fairburn
We were recently asked to review a tender from a local authority. Dozens of pages of requirements, audits, and paperwork, all defining a solution before any real understanding of the problem.
By Pete Fairburn
Find out how value based conversion tracking works, what you can do to set it up, and why you should be doing so to get the best out of your digital advertising.
By Dan Drummond
NetSuite is a powerful, expensive, and tricky beast. There can be a lot of advantages to having this ERP communicate with your e-commerce website, but the path is fraught with challenges and different options. What is right for your business depends on multiple factors. Here we try and sum up the options open to you in plain English.
By Pete Fairburn
If you've tried paid ads and the results have been less than stellar, don't give up. This article digs into the reasons they can fail and what to do about it.
By Dan Drummond
PPC Frustrations Part 1 - Why Google Ads often fail before the first ad even runs
PPC Frustrations Part 2 - Why do Google Ads get clicks but still fail to convert?
PPC Frustrations Part 3 - Why don’t Google Ads leads turn into customers?
The hidden cost of indecision
Finding the extraordinary in the ordinary
Before you build, find out if you should
Are you solving the right problem?
More signal, less noise
Do you still need an agency in 2025 or can AI do it all?
Is AI changing how we should plan websites and marketing strategies?
Planning a Website or Digital Project? Here’s What to Do First.
Can AI replace your development team?
Why one client spent 10x more on a custom website and never looked back
Not sure where to start with your digital project?
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