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Insights

Elevate your business decisions with jargon-free, fact based expert tips and advice

digital marketing results
7 mins
What is Digital Marketing - & why your business may need it

Digital Marketing is a term we've all heard. But to many business owners, it's a bit mysterious and therefore often disregarded. Like that button on the remote control - you don't know what it does so you never press it! We explain simply what digital marketing is, why you need it and how we can help

Black and white image headshot - greg

By Greg Pankiewicz

Statamic logo
6 mins
What is Statamic CMS - and why we use it

There's lots of different CMS products out there. Statamic may not be that well known... yet. But here's why we use it and the benefits it can bring to your business

Black and white image headshot - greg

By Greg Pankiewicz

More articles

Social media icons
7 mins
Everything (well, 5 things) you ever wanted to know about Facebook advertising

What are Facebook ads? Are they really worth it? Aren't they what all the cool kids are doing?

Black and white image headshot - greg

By Greg Pankiewicz

Shopify logo
6 mins
When to choose a Shopify website

When you decide to have a new site built, one of your first questions is, 'What platform shall I use?' There are plenty of 'out the box' products out there, and one of the most popular is Shopify, particularly if you want to sell online (the clues in the name). So, when is Shopify a good choice for your business, and when isn't it?

Black and white image headshot - greg

By Greg Pankiewicz

Person holding a mug
6 mins
The secret to successful PPC campaigns and PPC management

Why PPC might not have worked for you in the past and what you can do about it.

Portrait photo of company director Pete Fairburn.

By Pete Fairburn

Ice lolly
7 mins
How to estimate the cost of your PPC campaigns

Unless you want to lose your lolly or fancy a flutter, read this before making an expensive mistake

Portrait photo of company director Pete Fairburn.

By Pete Fairburn

laptop showing Google homepage
9 mins
What is a SERP? What does SERP mean?

What are SERPs? How do they work? Find out more about something you probably use every day.

Black and white image headshot - greg

By Greg Pankiewicz

Person looking at documents
6 mins
Why keyword planning is critical for a successful PPC campaign

If you don't think you need to invest some time into keyword planning for your online ads, read this now.

Portrait photo of company director Pete Fairburn.

By Pete Fairburn

Tools
7 mins
Tools for keyword and budget research

Don't expect a good result when you've used the wrong tool. Or the right tool wrong.

Portrait photo of company director Pete Fairburn.

By Pete Fairburn

computer screen full of coding
16 mins
Top 5 website building tips

Building a well-performing website is not as easy as you think. Read my top five considerations to help you along

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