Wilsons Estate Agents is a family run firm based in the heart of Taunton, Somerset.
Wilsons were in need of an update to their ageing property website for a number of reasons. With over 50% of traffic coming from mobile and tablet devices, the lack of a mobile friendly, responsive design was an issue that was imepding the user experience of visitors. Coupled to this was the integration of the site with Wilson's property management system Expert Agent, which was done using an old and less than usable approach. The imminent shutdown of the hosting service the site was running on introduced a further challenge - an immmovable deadline for launch!
Following a complete design overhaul using a touch-first approach, we completely overhauled the integration with Expert Agent to use an XML based integration, which allowed for the site to store property data natively and in keeping with the design, rather than relying on a page hosted elsewhere. The results have been a seamless and solid user experience for visitors and a simple to use CMS for Wilsons. Visitor numbers and enquiries are up as a result, with high praise of the site's design coming from many quarters, including others in the property industry.
Our brand new responsive website went live on 26th January 2015 after many months of research and development. We are delighted with the finished product; morphsites have captured the "family firm" theme of our Estate Agency and have designed a website with a very modern feel that is clear, crisp and simple to use.