Responsive B2B eCommerce Design and Build

1 in every 8 envelopes used in the UK is supplied by Blake Envelopes, in fact, they ship more than 2 billion envelopes every year, from a range of over 1,000 different product lines.

Blake Envelopes
Blake Envelopes
Blake Envelopes

Clearly, with such a diverse product range and a very busy warehousing and order fulfillment operation, producing an easy to use website that pulled data from several different systems was going to be a challenge. Fortunately, at morphsites we relish a good challenge! :-)

The website integrates fully with Blake's backoffice systems for content, inventory, and customer accounts. This tight integration removes the need for manual re-entry of data and all the duplication hazards this brings.

Visitors to the website can rapidly locate products using an advanced real-time search feature that includes both keyword and attribute filters. We also devised a simple way of grouping similar colours together to make it even easier for customers to find the product they need.

Account customers can log in to buy products using their own custom pricing levels. These special prices and discounts are managed via an in-house database system that is again fully integrated into the website, creating a seamless experience both for Blake and their customers.

In addition, 2014 has seen the introduction of a complete rebranding exercise for Blake along with the implementation of a new responsive website.

We continue to work with Blake Envelopes on an ongoing basis, adding new functionality and refining existing functionality, as well as looking at new ways to add value and support their business.

morphsites is delighted to see our work on Blake Envelopes featured as a shining example of B2B ecommerce best practice in Econsultancy - you can read the full article here or find out more about what it takes to develop a great ecommerce site here.

Customer Testimonial

Tim Browning, Marketing Director

We are thrilled with the website that morphsites have created for us and find their ongoing support to be excellent.

They are always on hand to provide step-by-step assistance and are receptive to any new ideas we may have.